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Pyramid Consulting Group, LLC

VP of Digital & eCommerce

This role is for a VP of Digital & eCommerce with 10+ years in DTC/eCommerce and 3+ years in senior leadership within beauty or CPG. Responsibilities include leading global eCommerce strategy and managing P&L. Pay is $250k - $280k annually, hybrid in Los Angeles or Orange County.
🌎 Country
United States
🏝️ Location
Hybrid
📄 Contract
Full-time
🪜 Seniority
Executive
💰 Range
100K+
💱 Currency
$ USD
💸 Pay
$250K - $280K (Yr.)
🗓️ Discovered
September 4, 2025
📍 Location detailed
Los Angeles County, CA
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🧠 Skills
#Amazon FBA #Shopify Plus #Shopify #Performance Marketing #Ecommerce Strategy
Role description
Our client, a beauty brand, is hiring a VP of Digital & eCommerce to join their team in Los Angeles or Orange County on a hybrid schedule (1 day in office). Job Duties Include: • Lead global eCommerce strategy to scale DTC and marketplace performance across North America and international markets • Identify future-facing trends, channel opportunities, and innovations in tech, AI, user experience, customer service, etc. • Partner to define the digital roadmap and present strategic updates and performance insights • Own revenue growth across D2C North America, D2C International, Amazon US, and other online marketplaces • Manage P&L responsibilities with the goal of achieving net sale, optimizing COGS, fulfillment costs, media investments, etc. • Own DTC, Amazon, and social commerce forecasting and multi-year modeling to drive revenue growth strategy • Lead full-funnel strategy across performance marketing, lifecycle, and site optimization to drive acquisition and increase conversion rates • Plan and allocate budgets for new market entries • Oversee performance creative strategy across cross-functional teams to ensure efficiency, drive continual testing, ensure optimization of content across channels • Guide the internal analytics team and technical partners in supporting advanced attribution, incrementality, and analysis • Lead digital platform technology decisions, including Shopify optimizations, API-based integrations, etc. • Lead AI-enablement in collaboration with IT and legal to ensure data security • Oversee the end-to-end digital customer journey to deliver excellent experiences across all digital touchpoints • Lead CX and lifecycle teams to deepen customer engagement and retention • Develop, coach, and scale a high-performance digital team • Develop clear OKRs relating to the financial model and brand objectives • Foster clarity of strategy, accountability to goals, and responsibility over initiatives with the team • Manage vendor relationships across technology, media, marketplace, and data platforms • Negotiate contracts, ensure performance standards, and oversee onboarding of new partners to support global growth Job Qualifications Include: • 10+ years of relevant experience in d2c/eCommerce • 3+ years in a senior leadership role within beauty or CPG • Proven record of scaling DTC and marketplace businesses across geographies • Strong experience with Amazon FBA, international DTC expansion, and cross-border media planning • Technical fluency including Shopify Plus, ESP/CDP platforms, and advanced analytics tools • Board-facing experience and strong executive presence • Ability to develop cross-functional partnerships • Global mindset with an agile, test-and-learn mentality Salary: $250k - $280k annually While PCG appreciates all applicants, only those qualified will be contacted. Thank you for your application. We look forward to hearing from you! If you believe you are a great candidate for this position, and the salary listed does not meet your expectations, we would still love to speak to you! PCG, in good faith, believes that this posted range of compensation is the accurate range for this role at this location at the time of this posting. PCG and our clients may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future. Pyramid Consulting Group, LLC is an Equal Opportunity Employer that takes pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. Please refer to our website: for access to our Right to Work and E-Verify Participation Posters.