Vice President, Global Social Media Operations Location: Needham, MA (Hybrid or On-Site) Role Overview A leading consumer products company is seeking a visionary VP of Global Social Media Operations to oversee and optimize the global social ecosystem across multiple brands and markets. This senior-level role combines strategic leadership with operational excellence, driving the structure, tools, and workflows that power impactful and scalable social media programs. This is an exciting opportunity to shape the future of social media at the enterprise level while working at the intersection of innovation, creativity, and data-driven performance. Key Responsibilities Global Social Strategy & Operations • Architect and evolve a global social media framework, including governance, KPIs, workflows, and execution models • Translate brand strategies into robust, scalable operations across organic, paid, earned, and social commerce channels • Ensure global cohesion while enabling local market agility and relevance Cross-Functional & Regional Collaboration • Build strong alignment across internal teams: creative, digital media, data/analytics, influencer, customer service, and legal • Serve as the central point of integration between global headquarters and regional/local social teams • Champion knowledge sharing, process standardization, and cross-functional communication Technology & Innovation • Define the global social tech stack vision (social listening, publishing, analytics, UGC management, etc.) • Identify, test, and implement new technologies including AI, automation, generative content, and social commerce platforms • Ensure tools are optimized and integrated to support data visibility, performance, and collaboration Talent Development & Enablement • Build and manage a high-performing team across central, regional, and market-based roles • Develop and implement global training initiatives to elevate social fluency and operational capabilities • Lead efforts to promote DEI, career growth, and cultural cohesion across dispersed teams and agencies Performance, Risk & Governance • Establish real-time monitoring of social channels for insights, reputation management, and crisis readiness • Oversee compliance with global regulations, platform policy updates, and brand safety standards • Deliver performance reporting and executive briefings on key metrics, trends, and emerging risks Required Qualifications • 12+ years of experience in social media, digital marketing, or communications, with 5+ years in a senior global leadership role • Proven success managing social operations in a matrixed, multinational environment • Deep understanding of paid and organic social strategies, influencer programs, social commerce, and user-generated content • Expertise in social media technologies and platforms; ability to drive MarTech transformation • Exceptional executive communication, stakeholder management, and organizational influence • Strategic mindset with ability to balance visionary leadership with day-to-day operational execution Preferred Experience • Leadership experience at a Fortune 500 or fast-scaling global brand • Led social transformation initiatives such as global tool consolidation, in-house social team development, or system-wide content architecture • Track record of leveraging social media operations to drive measurable growth, engagement, and ROI What’s Offered • Competitive salary and bonus structure • Comprehensive benefits including healthcare, retirement plans, paid time off, and wellness programs • Employee product discounts and learning opportunities • A dynamic, inclusive culture that fosters innovation, ownership, and personal growth