Freebird is a 9-figure, bootstrapped DTC rocketship with massive momentum — and yet, we've barely scratched the surface on influencer, affiliate, and partnership marketing. We're looking for a senior operator and builder to create and own this new function from the ground up and scale it into a $1M+/month revenue channel within 6 months. As VP of Partnerships, Influencer, and Affiliate Marketing, you'll act as the CEO of this growth vertical, with full ownership over strategy, execution, tooling, recruiting, and outcomes. You'll work cross-functionally with our Paid, Creative, Amazon, and Retention teams to drive efficient growth, channel diversification, creative output, and net-new revenue across all customer touchpoints — DTC, Amazon, TikTok Shop, and beyond. 📈 What You'll Own And Drive2. Launch and Grow a Scalable Affiliate Program 3. Stand Up TikTok Shop & Social Commerce Engine 4. Create a Scalable Seeding & UGC Flywheel 5. Drive Incremental Revenue Across All Channels 6. Build the Team, Systems, and Infrastructure • Build and Scale a High-ROI Influencer Engine • Lead the influencer strategy across TikTok, Instagram, YouTube (organic, paid, and hybrid). • Own performance modeling, licensing, usage rights, and creator management. • Use creator content to fuel paid media, Amazon PDPs, and awareness campaigns. • Prioritize net-new customer acquisition, CAC efficiency, and repeatable creator success. • Own the affiliate channel across DTC, Amazon Influencer, and TikTok Shop. • Recruit and activate high-converting publishers, creators, and review sites. • Build exclusive offers, landing pages, and bundles to drive performance. • Utilize platforms like Impact, Refersion, or Social Snowball to track and scale. • Build and manage a high-volume TikTok Shop creator community. • Activate Spark Ads, creator storefronts, live selling, and repurposed UGC. • Partner with agencies, creator networks, and live-sell operators to drive velocity. • Leverage TikTok as a direct response engine for both DTC and Amazon. • Build a high-throughput gifting engine (500-1,000 creators/month). • Automate seeding workflows to generate UGC at scale and optimize post-rate. • Use UGC to drive organic reach, social proof, creative testing, and cost savings. • Track creator content usage and repurpose for email, PDPs, paid ads, and retail. • Use creators and affiliates to support Amazon velocity, SEO rankings, and retail sell-through. • Partner with Growth, Amazon, and Retail teams to run creator-powered launches. • Build always-on influencer campaigns to drive search lift and omnichannel momentum. • Attribute halo effect and influence across blended CAC, ROAS, and LTV metrics. • Hire and lead a lean, high-performing team to execute the vision. • Stand up the systems, playbooks, SOPs, and tooling to scale efficiently. • Create dashboards and reporting infrastructure to track CAC, ROAS, LTV, and attribution. • Ensure visibility across leadership by tying results back to business performance. Requirements • 7-10+ years of experience building and scaling influencer, affiliate, or creator programs. • Proven success driving $500K-$5M+/month in performance creator revenue. • Deep platform expertise: TikTok, TikTok Shop, Instagram, YouTube, Amazon Influencer. • Fluency in Spark Ads, creator licensing, gifting, and affiliate tech stacks (Impact, Refersion, etc.). • Extremely performance- and data-driven — fluent in CAC, ROAS, LTV, and incrementality. • Operator mindset: builds quickly, documents everything, and systematizes for scale. • Strong cross-functional collaborator who thrives in high-growth, fast-paced environments. • Bonus: Experience driving retail or Amazon growth via influencers and affiliates Benefits Why Freebird • Be part of a rocketship brand in growth mode with massive untapped opportunity • Own a critical growth channel with full executive support and budget • Work with a world-class growth, product, and creative team that moves fast and executes at a high level • Uncapped growth opportunity Compensation & Benefits • Competitive salary + performance-based bonuses • Health, dental, and vision insurance • 401(k) with company match • Unlimited PTO & flexible work hours • Fully remote team