🧭 About Hungry Minds At Hungry Minds, we create high-quality, curiosity-driven products that make people fall in love with learning again. Our flagship release — TheBook — sold over 250,000 copies last year, with $20M+ in sales and over $3.2M in preorders. As we scale globally, we’re seeking sharp, strategic thinkers who can help us make better, faster, data-informed decisions. 📊 About the Role We are looking for a Web Analyst who can turn user behavior into insights — and insights into business action. You will track how users interact with our websites, campaigns, and landing pages, and help optimize every step of the funnel. This is a cross-functional role that supports marketing, content, product, and e-commerce teams. 🔍 Key Responsibilities • Analyze website and e-commerce performance (traffic, conversions, drop-offs, funnel performance). • Own end-to-end analytics setup — including tracking strategy, implementation, QA, and reporting. • Set up and manage dashboards to monitor KPIs (GA4, Looker Studio, etc.). • Conduct regular audits and improve tracking using Google Tag Manager (GTM). • Provide A/B testing analysis and landing page performance insights. • Collaborate with Marketing and Paid Media teams to evaluate campaign effectiveness. • Identify user behavior patterns, friction points, and drop-off zones with tools like Hotjar or Clarity. • Recommend and help implement web UX improvements that drive engagement and revenue. 🎯 You’re a Great Fit If You Have • 3+ years of experience as a Web Analyst, CRO Specialist, or Digital Analyst. • Expertise in Google Analytics (GA4), GTM, and conversion tracking. • Experience in e-commerce or high-traffic consumer sites. • Strong understanding of user behavior analytics (heatmaps, session recordings, etc.). • Advanced Excel / Google Sheets skills; Looker Studio, Amplitude, or Mixpanel a bonus. • Strong communication skills — able to turn insights into recommendations. • Bonus: Familiarity with Shopify, Klaviyo, and paid media analytics. 💡 What We Offer • A high-growth, creative team reshaping the future of curiosity-based content. • Remote-first culture with flexibility and autonomy. • Competitive compensation. • Exposure to cross-functional global teams in product, marketing, and content. • A chance to be part of a breakout publishing and lifestyle brand.