Job Description: Gelia, a top 15 B2B marketing communications agency in the US with offices in Buffalo, NY and Raleigh, NC, is seeking candidates for a Web & Data Integration Specialist who can bring both technical development skills and data integration expertise to help us build, maintain, and improve digital experiences and data processes for a variety of clients. You’ll work closely with creative, account service, digital services, analytics teams, and other developers to turn concepts into functional, responsive, and data-driven solutions. Responsibilities: • Develop and maintain websites using HTML, CSS, JavaScript, and CMS platforms (e.g., WordPress, AEM, Shopify). • Build, optimize, and manage email and marketing automation campaigns using platforms such as Salesforce Marketing Cloud, HubSpot, or Marketo. • Integrate data across platforms including paid media channels (e.g., Google Ads, Meta), websites, CRMs, and lead gen tools. • Manage, monitor, and troubleshoot data pipelines to ensure accuracy, completeness, and efficiency. • Implement tracking scripts and tag integrations (e.g., Google Tag Manager, Meta Pixel) to enhance digital tracking and analytics. • Automate reporting processes using Python and/or SQL, where applicable. • Lead integration and data syncing with platforms like Salesforce Marketing Cloud, Power BI, and Looker Studio. • Translate design mockups and wireframes into responsive, accessible, and Performant front-end code. • Debug, troubleshoot, and resolve website or data integration issues. • Maintain strong data governance, documentation, and validation practices. • Ensure all digital assets and data flows are secure, SEO-friendly, and compliant with best practices (including ADA and data privacy regulations). • Collaborate with cross-functional teams – analytics, media, strategy, and account service – to understand project needs and deliver relevant solutions. Qualifications: • 3–5 years of experience in web development and/or data integration. • Proficiency in HTML5, CSS3, JavaScript (Vanilla, jQuery, or frameworks like React). • Experience with CMS platforms such as WordPress, AEM, or Drupal. • Experience with data manipulation and automation using Python or R. • Familiarity with Salesforce Marketing Cloud, HubSpot, or other marketing automation platforms. • Strong understanding of APIs, webhooks, and marketing data platforms. • Experience working with web analytics tools (e.g., Google Analytics, Tag Manager). • Ability to manage multiple projects and deadlines in a fast-paced environment. Preferred Experience/Skills: • Salesforce Marketing Cloud certification is a plus. • Experience with headless CMS or JAM stack frameworks (e.g., Content Stack, Gatsby). • Experience with data integration tools like Five Tran, Zapier, or Segment. • Knowledge of marketing attribution models and campaign performance metrics. • Understanding data privacy best practices (GDPR, CCPA). Compensation: $55,000 - $75,000 We offer a competitive compensation and benefits package to the right candidate. For confidential consideration, please forward your resume and salary requirements to Jay Irving, AVP of Human Resources at jirving@gelia.com. Gelia is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender.