Who We Are At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you’ll fit right in. Who You Are The Web Performance team is responsible for improving the customer journey across our public-facing web experience. As Product Manager, Web Performance, you will support the Director of Web Performance in delivering roadmap initiatives that drive user acquisition, engagement, and web performance improvements. Your focus will be on translating business goals and stakeholder inputs into action, and supporting the planning, coordination, and optimization of key web workflows and features. This is a hands-on, execution-oriented role that requires strong cross-functional collaboration, an analytical and UX-minded approach, and a passion for improving digital experiences with measurable outcomes. This is a hybrid role based in our New York City office, with two in-office days per week including Thursday. Your Success Profile What You Will Work On • Support the Director of Web Performance in delivering high-impact projects aligned to marketing and growth priorities. • Lead end-to-end project management for multiple concurrent website projects balancing prioritization to business objectives. • Develop detailed project plans, timelines, resource allocations, and risk mitigation strategies. • Work cross-functionally to clarify goals, document development requirements, and track execution of web updates, enhancements, and experimentation. • Collaborate with internal teams including creative, strategy, copywriting, paid media, SEO, development, and analytics to ensure successful delivery. • Leverage user research, A/B testing, and behavioral data to inform prioritization and iterate on digital experience optimizations. • Collaborate with stakeholders to refine customer personas, user journeys, and conversion funnels to identify areas of friction and opportunity. • Partner with Product Marketing, Brand, SEO, and Analytics teams to ensure launches are aligned with messaging, KPIs, and tracking. • Maintain a consistent rhythm of performance reporting, helping to define and monitor success metrics and OKRs for web initiatives. • Write clear documentation and updates that communicate rationale, goals, and progress to technical and non-technical stakeholders alike. • Conduct post-project evaluations and continuous improvement efforts. How You Will Do Your Work • Customer-focused – Approach decisions through the lens of user needs, behaviors, and motivations, with a bias toward simplicity and value. • Collaborative – Partner effectively across teams, helping to align diverse stakeholders around shared goals and delivery plans. • Analytical – Use data to validate decisions, define metrics, and measure the effectiveness of initiatives. • Detail-oriented – Translate complex requirements into actionable tasks and anticipate potential blockers or risks. • Curious and adaptable – Stay current on web experience trends and proactively seek opportunities to improve performance. • Strong communicator – Deliver compelling updates and product storytelling that generate clarity and alignment across audiences. In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for: • Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others. • Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others. • Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude. • Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example. • Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.” Qualifications • 5+ years of product management or related experience in web, marketing tech, or digital product environments. • Proven experience managing large-scale digital projects (websites, media campaigns, content marketing, etc.) • Strong knowledge of digital marketing channels and tactics (SEO, PPC, email, social, etc.) • Ability to “translate” business needs into technical requirements. • Exceptional organizational, time management, and problem-solving skills • Familiarity with web analytics (e.g., GA4, Looker, Amplitude) and experimentation practices. • Working knowledge of modern CMS platforms (Contentful preferred). • Understanding of SEO, accessibility, and web performance best practices. • Comfortable working in agile development environments. • Strong communication, organization, and problem-solving skills. • Bonus: Experience supporting go-to-market, growth marketing, or customer acquisition programs in a B2B or SaaS context. The base wage range for this position based in our New York City Office is targeted at $127,000.00 - $173,300.00 per year. Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location. For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks. Diversity At Justworks Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers. We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience. Our DEIB Report