Position Details: Client: Fortune 10 Type: Contract Location: Remote in PST hours As the Worldwide Consumer Engagement Lead within the Consumer Channel and Partner Marketing Organization (CCPM), you'll sit on the Digital Strategy and eCommerce team. You'll be focused on elevating the way we partner with retailers around the world (i.e. Best Buy, Amazon, Walmart, Currys, JB Hi-Fi, JD.com, etc.) to help drive sales of our products across Devices & Creativity (M365, Windows, Surface) LOBs. Social media and Retail Media Networks is a growing area of importance for the CCPM organization. As we look to expand our knowledge of social commerce and how to partner with retailers around the world to create a smooth path to purchase for consumers, you'll need to be a thought leader within the social commerce landscape. You will be the go-to person for guidance on social strategy, and retail media network trends - leading workstreams that enhance current approaches while identifying new opportunities aligned with market and platform evolution. This role is global. You'll partner closely with CCPM regional leads in the Americas, EMEA and Asia to help elevate retailer social strategies, consult on campaign strategy across first-party handles and third-party handles, and optimize platform strategies to remain competitive. You will also partner with managers across the Devices & Creativity portfolio (M365, Windows, Surface) to orchestrate collaboration between retail partners, owned social teams, and media teams around key marketing moments. Who you are: You are fascinated by social and media; the way it evolves, the way it impacts culture, what resonates with users and what doesn't. You have an inherent understanding of the individual capabilities of each platform and when to tap into each based on campaign goals. You're interested in the future of social and what it might become (e.g. "the everything app" or decentralized in the Fediverse). You have a deep understanding of all social platforms with focus on YouTube, TikTok, Instagram, and Facebook. You have existing connections platform side. You have knowledge of / are interested in learning about hyper-local social platforms like Douyin, Red Book, WeChat & LINE within Asia. You have hands-on experience in e-commerce, social media strategy, influencer and creator marketing, and retail media networks. Key Responsibilities: • Drive a work stream focused on creating synergy between first-party social (e.g. @Windows) and third-party social (e.g. @Walmart). • Drive and evolve an existing program focused on accelerating our retail partner social strategies globally. Partner with regional leads in Asia and EMEA to streamline first-party social handle strategy, achieving cost efficiencies and a globalized content strategy. • Support Channel Marketing Managers for Devices & Creativity LOBs with social content best practices and channel strategy around key campaign moments. • Lead the creation of social inputs for executive meetings with key retailers around the world. • Maintain Social Commerce Playbook to be used as a tool to help inform regional teams on capabilities and focus areas across platforms. • Maintain Global Influencer Strategy Playbook in partnership with the Americas influencer lead to keep global teams informed on how to partner with creators, best practices, and internal ways of working. • Partner with regional leaders in Americas, EMEA, and Asia to shape and activate Retail Media Network strategies in alignment with Microsoft’s consumer priorities. • Pilot and scale Retail Media Networks innovation across key partners, ensuring impact through personalization, co-branding, and performance measurement. • Facilitate global collaboration and share best practices across regions to accelerate maturity of retail marketing capabilities. Qualifications: • 10-15 years of demonstrable experience in Social strategy, Content Strategy, Influencer Strategy and Integrated Marketing Campaigns (e.g. platform, brand, and/or agency experience). Experience on a brand strategy team and/or media team is a plus. • 5+ years of experience in partner, digital, or ecommerce marketing • 3+ years of experience working in a large & complex organization. Experience at Consumer Electronics (e.g., Apple, Dell, Lenovo, Samsung), Silicon (e.g., Intel, AMD), Retail brand (e.g, Best Buy, Amazon) or Social Media platform company (e.g., Meta, TikTok, YouTube) is a plus. • 3+ years of experience working on global projects, demonstrating an ability to navigate and manage cross-cultural dynamics • Proven track record in leading social, influencer, and retail media network strategies at scale. • Bachelor’s degree