This role requires current Digital user (UI) experience. We need talent who understand UI/UX. Visual UI experience is a must, UX is nice to have. You must have experience working with UI/UX teams or design teams. Collaborates closely with UI/UX designers to transform user insights into intuitive, high-impact digital experiences. Demonstrates a deep understanding of design systems and user-centered design principles to ensure seamless product execution. Proven experience bridging the gap between design and development teams to deliver polished, user-friendly interfaces. This person will not design/develop, but must have experience working closely with UI/UX (Visual designers), understand design principles and bring customer facing friendly experiences to life. We also need candidates with both high-volume websites and Customer Journey experience. B2C & e-Commerce experience is required. About the Team and the Role: The Digital Engineering team within the Consumer Technology eXperience (CTX) organization delivers simple, reliable, secure and innovative Digital experiences across omnichannel. We adapt to customers' evolving needs by adhering to industry’s best practices, continuously enhancing our offerings, and embracing innovative technologies. The Associate Director of Technical Product Management (Web Sales) will play a critical role to spearhead the technical product organization that strategize and create simple and differentiated Digital Experiences that enable Digital teams to deliver highly personalized, data-driven customer experiences, driving engagement and maximizing impact. This role requires a strategic product leader with a strong technical background, deep expertise in product management, and the ability to align product development with business goals. The ideal candidate will have a proven track record of managing high-performing technical product teams driving digital growth, innovation, and accelerating digital transformation to deliver differentiated digital experiences across omnichannel that drives growth, marketing effectiveness and operational efficiency. What You'll Do: Strategic Planning and Vision • Establish and articulate a clear vision, strategy and OKRS for Digital Product Management, aligning it with the company's long-term strategic, digital goal, and business objectives (BHAGS) • Work closely with marketing growth org, CX, data insights, technology partners, and business leaders to establish a product strategy and roadmap that accelerates Digital transformation and drives operational efficiency • Monitor industry trends and emerging digital product strategy and capabilities, evaluating their potential impact and applicability to the digital experiences. Team Leadership and Development • Lead, mentor, and grow a high-performing team of product managers, UX designers, data analysts, fostering a culture of innovation and continuous improvement. • Provide technical product guidance and mentorship to team members, aiding in their skill development and career advancement. • Establish clear goals and expectations for the team, ensuring accountability and delivering results on time and within budget. • Work with cross-functional teams, including product, IT, and marketing, to align and integrate Digital Product vision and roadmap with broader business strategies and goals. Technical Product Management • Translate the customer problems, OKRs, challenges, and goals of marketing teams into product and design solutions, requirements, launch plan and scalability plan. • Own the definition, design, development, and deployment of Product capabilities on a scale. Overseeing product development from the concept to distribution phase. • Work closely with Business, Customer research teams and design teams on tests and learn approach to create the differentiated product capabilities. Evaluating prototypes and improving product effectiveness. • Communicate and co-design the product solutions with business partners and Engineering organization • Managing budgets for the teams and prioritizing product opportunities while staying budget friendly. • Adherent to common tools and processes for product management and deployment • Continuously monitor and evaluate the performance of product solutions, identifying areas for improvement and driving product effectiveness. • Promote the adoption of best practices in product development, including Agile methodologies, Innovative solutions and Outcomes focused teams. • Define and manage product KPIs at all levels. • Ability to navigate the complexities of managing multiple stakeholders in a matrixed and complex organization, ensuring alignment and execution of critical initiatives. What You'll Bring: Experience and Background • Over 10 years of experience in technical product management on ecommerce, including 10+ years in developing product strategy, roadmap and technical requirements for digital and .com • Over 10 years of experience managing digital KPIS and OKRs including CSAT, ARPU, Conversions, Growth and Innovation. • "Customer Journey" experience is required. Must be currently working in a very customer centric, B2C, E-commerce environment. • Proven experience with building Digital capabilities using latest technology, data insights and AI/ML driven recommendations. • Demonstrated experience in shaping technical product vision, strategy and roadmap. Reviewing architecture and utilizing data insights. Proficient in designing and implementing solutions from inception to production and ongoing support. Leadership and Strategic Skills • Demonstrated exceptional leadership and team-building abilities, with a proven track record of managing high-performing product and design teams and overseeing other managers. • Adept at fostering a collaborative and innovative work environment, driving team performance, and achieving organizational goals. • Strong strategic thinking and problem-solving abilities, with a focus on delivering business value. • Excellent communication and interpersonal skills, with the ability to collaborate effectively with technical and non-technical stakeholders. • Proven ability to manage multiple priorities in a fast-paced, dynamic environment. Key Performance Indicators (KPIs) • Revenue Growth and ARPU: Increase ARPU and overall revenue by optimizing product bundling and digital sales flows. • Conversion Rates: Boost conversion rates for critical customer journeys, such as broadband upgrades and wireless plan bundling. • Customer Satisfaction Score (CSAT): Enhance CSAT by delivering a seamless and intuitive digital experience. • Task Completion Rate: Improve the percentage of customers successfully completing tasks like service sign-ups, plan changes, and checkout. • Effort Scores and Wayfinding: Reduce customer effort and enhance navigation, ensuring frictionless user experience. • Call Deflection: Lower call center volume by promoting self-service options and digital support tools. • Stakeholder Alignment: Foster collaboration across diverse stakeholder groups, ensuring shared accountability and efficient execution. • Digital Adoption and Engagement: Drive higher usage of digital features, ensuring .com is a comprehensive solution for customers. Skills and Proficiency • Proven experience in digital product management, preferably in a leadership role. • Strong understanding of e-commerce, digital transformation, and omnichannel strategies. • Excellent stakeholder management skills with the ability to navigate complex, matrixed organizations. • Demonstrated success in driving revenue growth and improving customer engagement through digital channels. • Strong analytical skills to measure and improve key performance indicators. • Exceptional communication and leadership skills. • Strong understanding of digital products and trends including SEO, Discovery, tools, ecommerce, payments, cart and checkout, technology stacks, and personalization technologies. • Proficiency in data analytics, machine learning, and AI-driven marketing solutions. • Strong knowledge of web technologies, mobile platforms, and digital marketing ecosystems. • Expertise in modern software development practices, including Agile, DevOps, and CI/CD. • Expertise in design technologies, customer success and product innovation. This role requires onsite work 5 days a week. Flexibility with work schedule is allowed. #LI-Onsite – Full-time office role #ConsumerTechnologyeXperience #ATTDigitalExperience