About the Role We’re looking for a scrappy, creative, and highly organized Head of Brand & Product Strategy — someone who can turn chaos into clarity and make big ideas actually happen. You’ll work side-by-side with our founder every day, helping bring new products and collections to life across CharCharms, Wall Candy, and future brands. You’ll take a scattered list of ideas (“stick-on charms, a bottle line, a new fall collection”) and turn them into a smart, strategic launch calendar — and then own every part of execution. You’ll be responsible for making sure everything we launch feels cohesive, on-brand, and better than what we’ve done before. This role is perfect for someone who loves startups, thrives in ambiguity, and has a strong eye for product, brand, and execution. What You'll Do: Product Strategy & Pipeline • Take founder ideas and turn them into a clear, prioritized launch roadmap • Proactively pitch new products or collection themes based on trends and data • Coordinate product lifecycle with our supply chain manager to ensure important milestones are being met Brand & Creative Strategy • Elevate how each brand shows up across products, packaging, and marketing within our various channels: D2C, e-commerce, and various retail partners. • Build creative briefs to provide direction for collections and campaigns. • Make sure everything looks, feels, and communicates the brand perfectly from Voice, to Packaging, to Product. Launch Planning & Project Management • Create and manage a clear, rolling 90-day launch calendar • Run weekly cross-functional check-ins to keep projects on track • Track tasks, deadlines, and team dependencies in Notion or Airtable • Flag blockers, re-prioritize when needed, and keep things moving forward Marketing Alignment • Work closely with the marketing manager to align content, influencer, and email strategies with upcoming launches. • Make sure campaign rollouts are cohesive and reflect the product’s story and overall brand. • Brief freelancers, or agencies as needed. You’ll Thrive Here If You... • Have 3–6+ years experience in product development, project management brand strategy, or launch roles at a consumer brand (CPG, beauty, lifestyle, DTC) • Are both a thinker and a doer - you love strategy, but you also get things done • Have a great eye for aesthetics, packaging, and creative (do you analyze the Target shelves every shopping trip?) • Are highly organized and thrive when building systems from scratch • Are entrepreneurial, scrappy, fast-moving, and calm under pressure • Can work in person 5 days a week and love being part of a collaborative, female-led team Tools You'll Likely Use • Notion or Airtable (launch tracking, product roadmap) • Canva, Figma, or Photoshop (visual direction, not design execution) • Shopify, TikTok Shop, Klaviyo (working alongside the eComm + marketing team) • Google Drive (briefs, calendars, shared assets) How You’ll Know It’s Working (3-Month Goals) • We have a clear launch calendar with multiple drops fully planned • Every product has a corresponding creative + marketing rollout • You’re managing timelines, keeping the team moving, and taking pressure off the founder • You’ve already improved how the brand looks and feels across at least one major launch Compensation & Benefits • Full-time salary: Based on experience, ($80k - $120k) • Paid time off: Unlimited PTO (with 30-day notice for longer breaks) • 401k, Health & dental insurance: Provided • Work environment: In-person, fast-paced, and highly collaborative with a female-led team How to Apply Email info@charcharms.com with: • A short note on why this role is exciting to you • Your resume or LinkedIn • A brand or recent product launch you admire - and why!!