Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee owned company (ESOP). SUMMARY The Channel Manager, Paid Search at Butler/Till leads a team of specialists, driving the development and execution of paid search strategies across the agency enterprise. This role requires deep expertise in platforms such as Search Ads 360, Google Ads and Microsoft Ads. They have a strong grasp of large-scale campaign management and strategic planning. The ideal candidate is a subject matter expert in scalable paid search activation, including launching campaigns, updating campaigns, budget stewardship, optimizations, and reporting. They are experienced in guiding internal or external conversations with authority and insight, delivering measurable results that align with each client’s goals. KEY OUTCOMES & RESPONSIBILITIES Key Outcome: Manage, retain and enable performance of talent Key Responsibilities: • Contribute to management of talent plans. Assess, hire, on-board, and grow role-appropriate talent • Manage a team of specialist(s), setting clear, outcome-based performance goals for them and establishing and maintaining development plans for each • Provide frequent, effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement • Remove barriers to enable team outcomes • Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential • Demonstrated ability to tailor 1:1 coaching with a specific business outcome in mind Key Outcome: Demonstrate deep knowledge of paid search activation, playing a critical role in setting, stewarding, and optimizing the agency’s enterprise offering, inclusive of processes, guidelines, best practices, and standards. Key Responsibilities: • Oversee the specialist team leading the monthly setup and ongoing management of thousands of paid search campaigns. • Leverage ad platforms, software, and spreadsheets for scalable bulk processes and continuous efficiency. • Manages and enforces best practices, guidelines, objectives and documented regulations • Develop educational resources specific to clients’ business strategy and objectives, and general training • Keeps the channel team up to date on paid search best practices, guidelines, objectives and standards • Authors and develop thought leadership material (blog posts, white papers, speaking opportunities, etc.) • Drive communication and collaboration with key vendors to enhance existing offering. Key Outcome: Expert in project management and task prioritization Key Responsibilities: • Able to quickly and effectively assess team members’ deliverables, prioritize the deliverables and ensure alignment and commitment of team members’ responsibilities • Monitor the timeliness and quality of internal and external communication from team members in assigned deliverables • Able to delegate and shift responsibilities across team based on skill set and bandwidth to meet desired business outcomes • Leads a team who manages local campaigns; performing optimizations based on performance goals and measurement framework, documenting changes and learnings that feed strategic insights • As an expert in the setup of new campaigns, assists team to ensure setup is accurate • Ensures projects and campaigns are completed on time while upholding the highest standards of quality and best practices. Key Outcome: Effective collaboration in support of maximizing client business outcomes Key Responsibilities: • Collaborate with cross-functional teams to offer insights, then collaborate on recommendations and optimizations to exceed campaign benchmarks • Has a vocal role in defining our approach and answering both client and internal cross-functional team questions and inquiry • Works closely with Analytics, Product, and Software teams to ensure accurate flow of information feeding campaign setups. • Collaborates with cross functional teams (such as Product, Software, Analytics, Integrated Planning, and Account Service teams) to develop processes, build reports, craft client communication and identify new opportunities in the paid search space • Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance Key Outcome: Recognized as a subject matter expert, driving innovation and elevating agency capabilities. They actively shape Butler/Till’s reputation as a leader in the field by contributing to cutting-edge strategies, mentoring their team, and representing the agency through thought provoking content. Key Responsibilities: • Evaluates emerging paid search trends and innovations, ensuring the agency remains ahead of industry changes and opportunities. • Leads the development of impactful written materials, including POVs, case studies, white papers, blog posts, and presentations, tailored to educate and inspire both cross functional teams and external partners. • Identifies and leads in establishing partnerships with strategic partners and platforms. • Delivers compelling verbal presentations, including client tactical pitches and speaking engagements, to inform and engage audiences on best practices and cutting-edge innovations in hyper-local media activation. QUALIFICATIONS • REQUIRED QUALIFICATIONS – o • EDUCATION - bachelor’s degree in marketing, Advertising, Communications, Business or equivalent work experience • EXPERIENCE – 7+ years of experience managing and leading campaigns in the channel ecosystem, including team management. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments • Proactive and curious attitude, strong problem-solving skills • PREFERRED QUALIFICATIONS – • Experience working in multi-location marketing and/or highly regulated industries. • Use of advanced Search bidding platforms (SA360, Marin, etc.) • Strong Excel skills (VLOOKUP, Pivot tables/charts, etc.) • Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities • Comfortable being client-facing, as a paid search media subject matter expert • Travel up to 5% a year for client meetings (may need to travel more often if a remote employee, to collaborate with team members at the Rochester, NY headquarters) CORE COMPETENCIES • CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients • COLLABORATIVE: Working with teams and across the organization with ease • OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances • RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments • DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting • PROACTIVITY & AUTONOMY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication. WORK ENVIORNMENT & PHYSICAL DEMANDS The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work. EEO DISCLAIMER Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. COMPENSATION Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $66,000 - $93,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.