⭐ Featured

The Bowerman Group
Chief Marketing Officer
This role is for a Chief Marketing Officer in Detroit, MI, focused on e-commerce strategies for a pet tech company. Requires 12+ years in D2C growth and brand experience. Permanent position with competitive pay. Relocation covered.
🌎 Country
United States
🏝️ Location
On-site
📄 Contract
Full-time
🪜 Seniority
Executive
💰 Range
Unknown
💱 Currency
$ USD
💸 Pay
Unknown
🗓️ Discovered
July 29, 2025
📍 Location detailed
Michigan, United States
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🧠 Skills
#Loyalty Programs
Role description
Chief Marketing Officer
Detroit, MI (Relocation fully covered if outside the Detroit area)
Full-time
• On-site only
An innovative pet tech company in hypergrowth mode is looking for a marketing trailblazer to serve as Chief Marketing Officer. With a portfolio that includes smart products for cats and their humans—think automated feeders, self-cleaning litter boxes, and accessories with serious aesthetic cred—we’re not just evolving the category, we’re reinventing it.
This is more than a job—it's a rare opportunity to lead a dynamic 30-person marketing team across creative, growth, e-commerce, product marketing, content, and brand. From launching an entirely new D2C identity and overseeing a multimillion-dollar performance budget to scaling internationally and shaping customer experiences from the first click to lifelong loyalty—this role requires a mix of vision, precision, and feline-level intuition.
In this role, you'll:
• Launch a new brand presence and product lineup across global markets
• Architect full-funnel marketing strategies backed by customer insights and compelling creative
• Lead omni-channel growth with a keen eye on LTV, CAC, and AOV metrics
• Partner cross-functionally on everything from product claims to retail signage to loyalty programs
• Manage and evolve a top-tier team while fostering internal culture and hiring for growth
We're looking for someone who:
• Has 12+ years of D2C growth, performance, and brand experience
• Loves data as much as disruptive storytelling
• Can lead high-performing teams with clarity, empathy, and firepower
• Has a soft spot (or a lap) for a cat—seriously
Benefits:
• Competitive medical/dental/vision coverage
• Paid parental leave and “pawternity” for new pets
• 401K match, generous PTO, and continuing education
• Pet-friendly office + free products + on-site Peloton
• Fully funded relocation and full support settling into Michigan
This is an exceptional opportunity to step into a CMO role with true category-defining potential.
The ideal candidate will helm a growing team to drive full-funnel strategy, launch new products, introduce a rebranded D2C ecosystem, and build out global reach.
With a blend of performance horsepower and deep brand storytelling, the CMO will lead cross-functional partnerships across product, retail, customer insights, and technology—all in a high-energy, founder-led environment.
• Please only apply if you are serious about relocating to Detroit Full-Time.
Chief Marketing Officer
Detroit, MI (Relocation fully covered if outside the Detroit area)
Full-time
• On-site only
An innovative pet tech company in hypergrowth mode is looking for a marketing trailblazer to serve as Chief Marketing Officer. With a portfolio that includes smart products for cats and their humans—think automated feeders, self-cleaning litter boxes, and accessories with serious aesthetic cred—we’re not just evolving the category, we’re reinventing it.
This is more than a job—it's a rare opportunity to lead a dynamic 30-person marketing team across creative, growth, e-commerce, product marketing, content, and brand. From launching an entirely new D2C identity and overseeing a multimillion-dollar performance budget to scaling internationally and shaping customer experiences from the first click to lifelong loyalty—this role requires a mix of vision, precision, and feline-level intuition.
In this role, you'll:
• Launch a new brand presence and product lineup across global markets
• Architect full-funnel marketing strategies backed by customer insights and compelling creative
• Lead omni-channel growth with a keen eye on LTV, CAC, and AOV metrics
• Partner cross-functionally on everything from product claims to retail signage to loyalty programs
• Manage and evolve a top-tier team while fostering internal culture and hiring for growth
We're looking for someone who:
• Has 12+ years of D2C growth, performance, and brand experience
• Loves data as much as disruptive storytelling
• Can lead high-performing teams with clarity, empathy, and firepower
• Has a soft spot (or a lap) for a cat—seriously
Benefits:
• Competitive medical/dental/vision coverage
• Paid parental leave and “pawternity” for new pets
• 401K match, generous PTO, and continuing education
• Pet-friendly office + free products + on-site Peloton
• Fully funded relocation and full support settling into Michigan
This is an exceptional opportunity to step into a CMO role with true category-defining potential.
The ideal candidate will helm a growing team to drive full-funnel strategy, launch new products, introduce a rebranded D2C ecosystem, and build out global reach.
With a blend of performance horsepower and deep brand storytelling, the CMO will lead cross-functional partnerships across product, retail, customer insights, and technology—all in a high-energy, founder-led environment.
• Please only apply if you are serious about relocating to Detroit Full-Time.