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The Bowerman Group

Chief Marketing Officer

This role is for a Chief Marketing Officer in Detroit, MI, focused on e-commerce strategies for a pet tech company. Requires 12+ years in D2C growth and brand experience. Permanent position with competitive pay. Relocation covered.
🌎 Country
United States
🏝️ Location
On-site
📄 Contract
Full-time
🪜 Seniority
Executive
💰 Range
Unknown
💱 Currency
$ USD
💸 Pay
Unknown
🗓️ Discovered
July 29, 2025
📍 Location detailed
Michigan, United States
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🧠 Skills
#Loyalty Programs
Role description
Chief Marketing Officer Detroit, MI (Relocation fully covered if outside the Detroit area) Full-time • On-site only An innovative pet tech company in hypergrowth mode is looking for a marketing trailblazer to serve as Chief Marketing Officer. With a portfolio that includes smart products for cats and their humans—think automated feeders, self-cleaning litter boxes, and accessories with serious aesthetic cred—we’re not just evolving the category, we’re reinventing it. This is more than a job—it's a rare opportunity to lead a dynamic 30-person marketing team across creative, growth, e-commerce, product marketing, content, and brand. From launching an entirely new D2C identity and overseeing a multimillion-dollar performance budget to scaling internationally and shaping customer experiences from the first click to lifelong loyalty—this role requires a mix of vision, precision, and feline-level intuition. In this role, you'll: • Launch a new brand presence and product lineup across global markets • Architect full-funnel marketing strategies backed by customer insights and compelling creative • Lead omni-channel growth with a keen eye on LTV, CAC, and AOV metrics • Partner cross-functionally on everything from product claims to retail signage to loyalty programs • Manage and evolve a top-tier team while fostering internal culture and hiring for growth We're looking for someone who: • Has 12+ years of D2C growth, performance, and brand experience • Loves data as much as disruptive storytelling • Can lead high-performing teams with clarity, empathy, and firepower • Has a soft spot (or a lap) for a cat—seriously Benefits: • Competitive medical/dental/vision coverage • Paid parental leave and “pawternity” for new pets • 401K match, generous PTO, and continuing education • Pet-friendly office + free products + on-site Peloton • Fully funded relocation and full support settling into Michigan This is an exceptional opportunity to step into a CMO role with true category-defining potential. The ideal candidate will helm a growing team to drive full-funnel strategy, launch new products, introduce a rebranded D2C ecosystem, and build out global reach. With a blend of performance horsepower and deep brand storytelling, the CMO will lead cross-functional partnerships across product, retail, customer insights, and technology—all in a high-energy, founder-led environment. • Please only apply if you are serious about relocating to Detroit Full-Time.