Chief Marketing Officer (CMO) You should know: Location: On-Site in Coppell, TX Compensation: $250K - $300K + Bonus + Equity Citizenship Requirements: US Citizen and Green Card Holders only. Why this role matters: As our Chief Marketing Officer, you will be the architect and driving force behind the entire brand, marketing, and eCommerce vision for one of the fastest-growing names in firearms retail. You’ll own the strategic direction and execution across all digital, traditional, and partnership channels—ensuring every marketing touchpoint fuels revenue growth, strengthens brand loyalty, and supports our mission of responsible firearm ownership. You will lead both the Marketing Director and eCommerce Director/Product Manager, aligning creative storytelling with data-backed performance to deliver a seamless, secure, and high-converting customer experience. Your leadership will set the tone for how our brand shows up—whether it’s in inboxes, search results, social feeds, affiliate networks, or the checkout page. What you’ll do: Strategic Leadership & Vision • Define and execute the multi-year marketing strategy to support aggressive growth targets while protecting brand integrity. • Oversee the integration of marketing, merchandising, and eCommerce initiatives into a unified growth plan. • Identify new market opportunities, brand partnerships, and audience segments to expand reach. Team Leadership & Development • Directly manage the Marketing Director and eCommerce Director, setting priorities, KPIs, and cross-functional workflows. • Build a high-performance marketing team culture focused on innovation, accountability, and measurable results. • Partner with Executive Leadership to ensure marketing aligns with overall corporate objectives. Brand, Creative, & Messaging • Maintain and evolve brand identity, ensuring consistent storytelling across all channels. • Oversee creative direction for campaigns, content, and merchandising in alignment with product availability and seasonal demand. • Ensure compliance with legal and industry regulations, particularly around advertising firearms and related products. Performance Marketing & Analytics • Oversee paid advertising strategies (Search, Display, Shopping, Social), email/SMS lifecycle marketing, SEO, and affiliate programs. • Monitor and analyze KPIs across acquisition, retention, and conversion channels to guide optimization. • Champion a data-driven decision-making culture, leveraging tools like GA4, Meta Business Suite, Klaviyo, and CRO platforms. eCommerce & Customer Experience • Drive continuous improvement in site performance, UX/UI, mobile responsiveness, and conversion optimization. • Ensure cybersecurity best practices are embedded into all digital touchpoints, protecting both customers and brand reputation. • Oversee A/B testing, personalization strategies, and platform roadmap decisions for scalability. What you bring: • 10+ years of progressive marketing leadership, including 5+ years in an executive role overseeing both marketing and eCommerce. • Proven track record of scaling digital-first brands, preferably in retail or regulated eCommerce industries. • Expertise in omnichannel campaign strategy, analytics, brand management, and performance marketing. • Strong understanding of eCommerce platforms (Magento, Shopify, or custom stacks) and digital security best practices. • Exceptional leadership skills with the ability to unite creative, technical, and analytical teams toward a common goal. • Firearms industry experience or a passion for the space is a strong plus. Bonus if you have: • Experience managing marketing in a publicly traded or high-compliance environment. • Hands-on experience with CRO tools, advanced analytics platforms, and automation software. • Strong network in affiliate marketing, influencer partnerships, or outdoor/lifestyle brand collaborations. What we offer: • Competitive executive-level salary and performance-based bonuses. • Health, dental, vision, and 401(k) with company match. • Flexible PTO and hybrid/remote flexibility. • The opportunity to lead the growth strategy for one of the most recognized and fastest-scaling brands in firearms retail.