Key Responsibilities Company-Wide Product Strategy • Define and evolve the overall product vision and roadmap in alignment with business goals • Lead the product organization, hiring and mentoring PMs across verticals (payments, rewards, compliance, etc.) • Drive company-level prioritization across competing initiatives, balancing user needs, compliance requirements, and monetization opportunities • Partner with executive leadership (CEO, CFO, COO) to shape quarterly OKRs and long-term product strategy Monetization Strategy & Revenue Growth • Design and test monetization models (e.g., markups, expiry, promotions, tiered discoute high-yield use cases such as corporate gifting, bundling, and dynamic pricing • Analyze unit economics across card types, user segments, and campaign performance • Work with leadership to define revenue targets and own the delivery plan • Identify new use cases (e.g., corporate gifting, prepaid wallets) and drive commercial validation Marketing Collaboration & User Acquisition • Work with growth and marketing teams to explore how gift cards can function as a value-based incentive to drive user action (e.g., onboarding, referrals, promotions) • Design and execute gifting-driven campaigns: refer-a-friend, seasonal incentives, viral challenges, etc. • Track CAC, ROI, and gifting-attributed user LTV to optimize funnel effectiveness Data-Driven Insights & Competitive Positioning • Own the performance dashboard for gifting: GMV, redemption rate, churn, re-purchase rate, etc. • Benchmark Snaplii’s gifting model against competitors and emerging industry players • Identify market white spaces and propose initiatives to capitalize on them Ideal Candidate Profile • 5+ years of product management experience, with at least 3 years focused on monetized, consumer-facing mobile applications • Direct experience in the gift card or loyalty program space (e.g., digital gifting, rewards platforms, branded currency, point-based incentives) is highly preferred • Deep understanding of consumer psychology and value-seeking behavior (e.g., cashback culture, discount-driven adoption) • Strong business acumen; confident in defining and executing monetization strategies • Proven ability to collaborate cross-functionally on marketing-driven product campaigns • Fluent in Mandarin • Bonus: Experience working with gift card teams or digital incentive programs at major brands (e.g., Walmart, Amazon, Esso), or with merchant partnerships in B2C gifting platforms • Bonus: Exposure to Web3, tokenized rewards, or blockchain-based consumer applications is also considered a bonus. • Bonus: Experience in financial institutions or regulated fintech environments is a plus. This Role Is Perfect If You… • Think like a product designer but execute like a business owner • Have a commercial mindset and enjoy building scalable monetization strategies • Want to be the “business brain” behind a product with strong design and tech already in place • Thrive at the intersection of product, marketing, data, and operations • Understand what motivates users to “feel like they’re saving money” and how to turn that into long-term engagement