Fio Companies Is Hiring a Creative Strategist to Lead Ad Creative and Content Strategy Across Our DTC Brand Portfolio. About the Job The Creative Strategist leads the development of breakthrough ad creative and content that fuels customer acquisition across paid social, influencer marketing, and product launches. You’ll conceptualize, produce, and optimize compelling campaigns for one of our four consumer brands. Join Fio Companies to make a huge impact on a small, dynamic team. This position is full time, in person, at our office in Cool Springs (Franklin), reporting to the Chief Operations Officer and working closely with the eCommerce Merchandising Manager and Performance Marketing team. Key Responsibilities: • AD CREATIVE STRATEGY: Own the creative direction for our paid ad campaigns across Meta, TikTok, Pinterest, Snapchat, and more. Develop high-performing concepts based on audience insights, brand positioning, and campaign goals. You’ll regularly collaborate with media buyers to test and iterate based on performance data. • UGC & CONTENT PRODUCTION: Source, brief, and manage user-generated content creators and freelance talent. Produce, direct, and edit photoshoots and video shoots to generate on-brand, conversion-focused assets across platforms. Coordinate usage rights and creative guidelines for each channel. • COPYWRITING & MESSAGING: Craft compelling headlines, taglines, and short-form copy for ad creatives and landing pages that drive engagement and conversions. Maintain brand voice while tailoring messaging for different audience segments and platforms. • CREATIVE OPTIMIZATION: Work alongside media buyers to analyze performance metrics and improve creative output based on results. Lead weekly creative testing initiatives—iterating rapidly to double down on what works and refresh ads before fatigue sets in. • COLLABORATION ON LAUNCHES: Partner with our Product and Merchandising teams to develop launch creative for new products and a new brand debuting in Fall 2025. You’ll play a key role in bringing each launch to life visually and strategically, from concept to execution. Qualifications: • 3+ years of experience in creative strategy, brand marketing, or content creation (ideally within a direct-to-consumer eCommerce environment.) • Demonstrated ability to conceptualize, produce, and edit direct response ad creatives across digital platforms. • Strong understanding of performance marketing principles and how creative impacts paid media success. • Comfortable working in-person 5 days per week in Cool Springs (Franklin, TN). • Hands-on skills in tools like Adobe Creative Suite, Canva, or video editing software are a major plus. Benefits: • Annual compensation range $80,000 - $95,000 including base salary and performance bonus. • Medical, Dental, Disability and Life Insurance benefits. • Company holidays, paid time off, and sick days. • Opportunity for growth: work directly with the executive team and take on high-visibility • projects. • Work in a beautiful office with a complimentary gym, basketball and pickleball on site. • Just off Highway 65 + walking distance to cafes and restaurants. About Fio Companies: Fio Companies is a collection of five popular consumer brands across home decor, children’s toys, personalized gifts, and nutritional supplements. We sell primarily online, with plans to expand into retail this year. After 7 years of profitable success, we’re well funded with excitement to expand our product offerings and launch new brands. You’ll work with a capable team on exciting projects in a beautiful, brand new office. It’s a great opportunity for a creative mind to help shape and grow our brands: Galaxy Home, Moon Pod, Birthdate Co., Moon Pals & Volta. Learn more at fiocompanies.com.