We have many opportunities available on our other career site pages. Click here to link to our careers page! Our banner is part of Signet Jewelers, a purpose-driven company who believes love inspires love and whose mission it is to enable all people to Celebrate Life and Express Love. Signet Jewelers is also a “Great Place to Work-Certified™” company. Innovation and brilliance – two things that set us apart. Join us! CRM Sr. Specialist - R2Net R2Net Inc. is seeking a dynamic and results-oriented CRM Sr. Specialist to join our marketing team. In this role, you will be responsible for managing and optimizing customer relationship management (CRM) strategies across both JamesAllen.com and Blue Nile. You will play a key role in driving customer engagement, retention, and revenue growth through data-driven CRM initiatives and personalized marketing campaigns. Responsibilities • Develop and execute customer lifecycle marketing strategies to increase engagement, retention, and repeat purchases for both JamesAllen.com and Blue Nile. • Manage and optimize CRM tools, including email marketing platforms, segmentation strategies, and customer databases to ensure efficient and personalized communication with customers. • Create, test, and optimize automated email workflows (e.g., welcome series, cart abandonment, re-engagement) to drive conversions and reduce churn. • Collaborate with cross-functional teams (e.g., product, analytics, design) to create tailored CRM campaigns that align with product launches, seasonal promotions, and business objectives. • Analyze CRM data, customer behavior, and campaign performance to measure effectiveness and identify opportunities for improvement. • Develop and manage customer segmentation strategies to deliver targeted, personalized messaging based on demographics, behavior, and purchase history. • Monitor industry trends and best practices in CRM to implement innovative strategies and tools that improve customer engagement and experience. • Maintain customer data integrity and ensure compliance with data protection regulations (e.g., GDPR, CCPA). • Report on key CRM metrics such as open rates, click-through rates, conversion rates, and customer retention to senior leadership. • Support A/B testing and campaign optimization to continually improve the effectiveness of CRM communications. • Work with customer service and support teams to understand customer feedback and incorporate insights into CRM strategies. Requirements And Qualifications • Bachelor’s degree in Marketing, Business, or a related field. • 4+ years of experience in CRM, email marketing, or customer engagement in an e-commerce or retail environment. • Proficiency in CRM platforms (e.g., Salesforce, HubSpot, Klaviyo) and email marketing tools (e.g., Mailchimp, Marketo, or similar). • Strong understanding of customer segmentation, lifecycle marketing, and personalization strategies. • Data-driven mindset with the ability to analyze customer data and campaign performance to inform decisions. • Excellent written communication skills and the ability to create engaging, personalized content for a variety of customer segments. • Ability to collaborate cross-functionally with marketing, product, and design teams. • Highly organized with strong project management skills and attention to detail. • Familiarity with data privacy regulations (GDPR, CCPA) and best practices for handling customer data. • Experience with advanced segmentation and automation strategies in CRM systems. • Familiarity with data visualization tools (e.g., Tableau, Google Data Studio) to present CRM insights. • Previous experience working with A/B testing tools and methodologies to optimize campaigns. • Quick to learn and adapt to overcome challenges. • Enjoys working in an environment with a lively, engaged, and passionate team culture. Don't forget, We have many opportunities available on our other career site pages. Click here to link to our careers page!