About Strativera Strativera is a business growth consultancy helping B2B and B2C organizations scale through data-driven strategy, operational enablement, and full-funnel marketing execution. We partner with private equity-backed, mid-market, and fast-growing companies across SaaS, healthcare, manufacturing, and professional services—driving measurable revenue impact. We are seeking a Digital Advertising Specialist (PPC Focus) to join our team. This role is not client-facing—instead, you’ll work behind the scenes to design, manage, and optimize paid media campaigns that deliver measurable results. While SEO knowledge is a plus, the primary focus will be on PPC execution and performance optimization. Responsibilities • Manage day-to-day execution and optimization of paid search campaigns across Google Ads, Bing, and other platforms. • Conduct keyword research, audience targeting, and competitive analysis to inform campaign strategy. • Develop and test ad copy, extensions, and creative variations to improve CTR and conversion rates. • Manage budgets, pacing, and bid strategies to maximize efficiency and ROI. • Monitor campaign performance and provide internal reporting with actionable insights. • Collaborate with SEO, CRO, and analytics specialists to ensure alignment across demand generation efforts. • Ensure proper tracking and attribution setup within GA4, Google Tag Manager, and client martech stacks (HubSpot, Salesforce, etc.). • Stay current with paid search trends, platform updates, and emerging best practices to drive continuous improvement. Qualifications • 3–5 years of hands-on PPC experience in an agency environment, managing multi-account paid media portfolios. • Strong proficiency in Google Ads, Bing Ads, and paid media optimization strategies. • Experience improving campaign efficiency and performance against key metrics (CAC, ROAS, CPS, LTV). • Familiarity with A/B testing, landing page optimization, and conversion rate improvement tactics. • Working knowledge of SEO fundamentals (a plus, not required). • Proficiency in GA4, Google Tag Manager, and reporting/analytics tools. • Strong analytical skills and ability to translate data into actionable recommendations. • Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment. What We Offer • Competitive compensation aligned with experience. • Remote-first, flexible work environment. • Opportunity to work across diverse industries and high-growth clients. • Professional development in a consultancy focused on innovation, efficiency, and measurable results. • A collaborative culture where your work directly impacts client outcomes.