Digital Advertising Strategist (Google Ads) Location: In-Office | Old Town Scottsdale, AZ About Sleepyhead Sleepyhead is redefining college comfort with premium mattress toppers designed for dorm life and beyond. Founded by a student, for students, we’re on a mission to make better sleep accessible, affordable, and long-lasting. Our toppers are CertiPUR-US® certified, made in the USA, and engineered to transform any bed into the best bed. With thousands of five-star reviews and partnerships across campuses nationwide, Sleepyhead is more than a brand—it’s a movement for better rest, better focus, and better futures. The Role We’re hiring a full-time Digital Advertising Strategist to lead our Google Ads campaigns and drive customer acquisition through data-driven performance marketing. Based in our Old Town Scottsdale office, this role is perfect for someone who thrives in a creative, collaborative environment and knows how to scale digital ad accounts with precision. What You’ll Do Google Ads Campaign Management • Own end-to-end strategy, creation, and optimization of all Google Ads campaigns—Search, Display, Shopping, and Performance Max. • Conduct keyword research, audience segmentation, and competitive analysis to maximize ROAS. • Write compelling ad copy and collaborate with our creative team on visual assets. • Test, measure, and iterate regularly to improve click-through rate, quality score, and cost-per-acquisition. • Monitor performance and budget pacing daily, providing weekly and monthly reports with insights and recommendations. Performance Strategy & Growth • Develop scalable strategies for new product launches, promotions, and evergreen campaigns. • Identify new paid channels, A/B testing opportunities, and growth levers within Google Ads. • Set and manage monthly performance targets, budgeting, and forecasting. Cross-Functional Collaboration • Work closely with our founder and marketing teams to align marketing goals with business objectives. • Partner with our e‑commerce team to ensure tracking, landing pages, and attribution are fully optimized. • Stay on top of Google algorithm updates, digital ad trends, and platform changes to keep Sleepyhead ahead of the curve. • Train team members to optimize Google Ads campaigns You’ll Thrive in This Role If You... • Have 2–4 years of hands-on experience managing Google Ads campaigns, ideally in e-commerce or DTC. • Are Google Ads certified and deeply familiar with Google Analytics, Tag Manager, and conversion tracking. • Love diving into data and turning insights into action. • Write killer ad copy that converts. • Are excited to work in-office full time in our creative, fast-paced headquarters in Old Town Scottsdale. • Are curious, proactive, and always looking for ways to do things smarter Bonus Points For • Experience with other ad platforms (Meta, TikTok, YouTube). • Familiarity with Shopify or other e-commerce tools. • Knowledge of conversion rate optimization or funnel strategy. What We Offer • Competitive salary based on experience • Opportunities for growth with a company that has seen positive year-over-year growth since its conception • A fun, passionate team dedicated to making a difference • Comfortable, laid-back office culture and dress code • PTO, 401K match, Health & dental insurance, etc.