You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most. At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for more than 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical. The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth. Job Description About Bose You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most. At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical. About The Marketing Team The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth. About The Role Our goal is to provide best in class online shopping experience to our consumers. The Senior Digital Analyst will drive the analytics and insight to deliver on that goal. The role will be part of the Digital Analytics team within Global Marketing Advanced Analytics and will focus on improving our understanding of the drivers of best-in-class online shopping experience. The selected candidate should have advanced understanding of digital user journey across multiple sessions, on-page engagement with content and page features and datasets underlying all web interactions will be essential for being successful in this role. Complementing these data driven insights with qualitative user research and survey responses will enable you to provide meaningful recommendations. Key will be your expertise in effectively engaging with cross-functional teams to increase the frequency and velocity of insights they use for optimizations. This is an opportunity to actively impact the creative process and ensure that the end-to-end consumer journey is well orchestrated. We are re-imagining the experience with a new platform and look for you to make an impact. If you are looking for a role in analytics that breaks the mold of focusing on reporting to really focusing on uncovering insights and deep consumer truths, then this role is for you. Key Responsibilities Of The Role • Be obsessed with the details. Understand the experience from a consumer’s lens. What are the users from a social campaign expecting when they land on one of our pages? Does the content between touchpoints translate for the user? Provide insights that really go at the core of the experience. • Work cross-functionally to impact change. Build credibility through your thoroughness of your analysis. Influence standard work processes (from the creative, to landing page optimization) to increase the velocity and frequency of data driven decision making. • Lead vendor engagement for Clickstream Analytics and qualitative user research. • Complement data driven findings with relevant qualitative feedback through user research. Establish a 360 view that zooms into granular feedback through scripted user research session or survey feedback to go beyond the quantitative analysis. • Utilize Google Analytics 4/BigQuery to find new and innovative ways to analyze the digital experience and site performance. • Be the key data storyteller that connects your research to meaningful insights that drive actions by audience ranging from a content producer to a CMO. Skills And Experience • 5+ years of experience in digital analytics • 1+ year of experience in qualitative user research preferred • Advanced user of Google Analytics 4 & Google BigQuery • Experience in managing vendor relationships • Track record of impacting ecommerce experience through analysis • Demonstrate EQ to influence decision making without necessary authority • Technical knowledge of data visualization techniques (i.e. PowerBI, Tableau) & SQL knowledge. Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. The EEOC’s “Know Your Rights: Workplace discrimination is illegal” Poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf. Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to applicant_disability_accommodationrequest@bose.com. Please include "Application Accommodation Request" in the subject of the email. Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.