Position Overview TOUS USA is seeking an experienced Digital Marketing Coordinator to join our growing team and drive our US digital content strategy. This role will serve as a critical bridge between our Spanish corporate headquarters and the US market, working directly with the US VP / Managing Director to localize digital content and optimize our ecommerce presence for American consumers. Key Responsibilities Content Strategy & Localization • Collaborate with VP / Managing Director and Spanish HQ team to develop and execute US digital content calendar • Adapt global brand content to resonate with US market preferences and cultural nuances while maintaining TOUS brand standards • Serve as the voice for the market, ensuring that TOUS speaks directly to the American consumer with “a Spanish accent” • Monitor US market trends and competitor activities to inform content strategy Cross-Functional Collaboration & Operations • Serve as primary US liaison with Spanish corporate teams (Ecom, CRM, Paid Media, Content) and coordinate with 3rd party agencies • Manage campaign asset trafficking and maintain strategic calendars for cross-functional visibility • Perform QA and testing prior to digital launches to ensure optimal performance Performance Analysis & Strategic Recommendations • Analyze ecommerce performance data and suggest targeted content initiatives for newsletters, emails, and homepage features • Support traffic growth and customer acquisition strategies based on business performance insights Influencer Marketing & Partnerships • Partner with HQ social team to develop and execute US influencer marketing strategies and manage creator relationships • Research, present and assist in executing strategic brand partnership opportunities to expand email database and grow brand community • Support affiliate marketing initiatives and monitor campaign performance ROI Required Qualifications • 5+ years of digital marketing experience, preferably in luxury goods, jewelry, fashion, or lifestyle brands • US market expertise with deep understanding of American consumer behavior and cultural preferences • Ecommerce analytics experience with ability to interpret sales data and performance metrics to drive business decisions • Strong communication skills and experience working effectively across international teams • Digital marketing knowledge including influencer partnerships, content marketing, and performance reporting • Strong attention to detail and organizational skills with customer-centric mindset • Cultural sensitivity and experience working with international brands/teams Preferred Qualifications • Experience with luxury or jewelry brands • Strong proficiency with GA, MS office, and ai tools • Bilingual capabilities (English/Spanish) a plus, but not required • Passion and knowledge of the fashion / luxury / jewelry / consumer space What We Offer • Growth and Learning Opportunities: You'll have the chance to be part of key business initiatives, gaining visibility and recognition from internal teams. Plus, we'll provide you with professional development resources to create your own growth plan. • Creative Projects: Innovation and continuous improvement play a key role in our daily work. You'll contribute to unique campaigns and help elevate our brand to the next level. • Great Work Environment: Team spirit and strong human values come first for us, making it easy for you to adapt and feel welcomed from day one. • Employee Pricing: Enjoy special pricing on all our products. If you're not already, you'll soon become a #TOUSLover! • Personalized Onboarding: Get an inside look at the heart of our business and meet the key contacts you'll work with daily so you feel right at home from day one. About TOUS TOUS is a Spanish accessible luxury jewelry and accessories brand with a rich heritage spanning over 100 years. Known for our iconic bear motif and innovative designs, TOUS combines traditional craftsmanship with contemporary style. As we expand our presence in the US market, we're looking for talented individuals who share our passion for creativity, quality, and excellence.