Akkodis is seeking a Digital Marketing and E-commerce Analyst for a 4-month contract with a client in Northwest Roanoke VA 24012 Job Title: Digital Marketing and E-commerce Analyst Location: 5008 Airport Road Northwest Roanoke VA 24012 Duration: 4-month Contract Pay Range: $40-$42/hr. (The rate may be negotiable based on experience, education, geographic location, and other factors. Position Summary: This role will be responsible for managing key B2C and B2B marketing initiatives, ensuring flawless execution of digital campaigns, and maintaining continuity across multiple projects and platforms. This is a hands-on role ideal for a strategic thinker with strong project management skills, a keen eye for detail, and experience in e-commerce and digital marketing operations. Key Responsibilities • Conduct weekly competitive analysis of e-commerce sites and compile and present promotional analysis compared to our current promotional offerings. • Assist in proofing digital assets for accuracy against internal team member documentation. • Validate weekly stage props to ensure correct onsite promotional assets and content updates. • Audit key e-commerce journeys, and competitive analysis of like journeys, and provide actionable optimization recommendations. • Participate in key project meetings, creative kick-offs, and roll-over planning sessions. • Oversee the Content Hub in collaboration with internal stakeholders. • Support development of new landing pages to support marketing and other key e-commerce initiatives. • Utilize AI tools to generate content as needed. • Create and manage QR codes for DIY campaigns. • Facilitate URL redirects and submit JIRA tickets for front-end updates and asset changes. • B2B Marketing Support • Review promotional roll-over assets for accuracy against internal team member documentation. • Validate landing pages and espot updates on MyAdvancePro per the marketing release schedule. • Ensure proper roll-over of APRO/CQPRO espots based on rotation schedules. • Attend relevant project and creative meetings. Qualifications: • 5+ years of experience in digital marketing, e-commerce, or related fields. • Strong project management and organizational skills. • Experience with content management systems, JIRA and Salesforce. • Familiarity with e-commerce platforms and B2B/B2C marketing strategies. • Excellent communication and collaboration skills. • Ability to work independently and manage multiple priorities in a fast-paced environment. • Ability to proactively identify and resolve issues and opportunities. • Proficient in Excel and PowerPoint Preferred Skills • Experience in the automotive aftermarket or retail industry. • Proficiency in analyzing digital journeys and user experience optimization. • Experience with Google Analytics for reporting Equal Opportunity Employer/Veterans/Disabled Benefit offerings include medical, dental, vision, term life insurance, short-term disability insurance, additional voluntary benefits, commuter benefits, and a 401K plan. Our program provides employees the flexibility to choose the type of coverage that meets their individual needs. Available paid leave may include Paid Sick Leave, where required by law; any other paid leave required by Federal, State, or local law; and Holiday pay upon meeting eligibility criteria. To read our Candidate Privacy Information Statement, which explains how we will use your information, please visit https://www.akkodis.com/en/privacy-policy The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: · The California Fair Chance Act · Los Angeles City Fair Chance Ordinance · Los Angeles County Fair Chance Ordinance for Employers · San Francisco Fair Chance Ordinance