FUEL THE FUTURE: Digital Marketing Manager (Growth) 📍 Location: Steven Bartlett’s HQ in Shoreditch, London (5 days/week in-office) ⏰ Role Type: Permanent / Full-Time 🚀 Start Date: ASAP 📈 Reports to: Head of Marketing 🤝 Works With: Founders, Marketing, E-commerce & Marketplace, Sales, Finance, Agencies 🇬🇧 Eligibility: Full right to work in the UK About PerfectTed PerfectTed is on a mission to spread positive energy and help people feel their best—energised, focused, and ready to take on the day, without compromise. We’re the UK’s fastest-growing energy drink brand and Europe’s leading matcha company, redefining what energy should feel like: no crashes, no junk—just matcha’s clean caffeine to fuel your best self. Inspired by co-founder Marisa’s journey with ADHD, anxiety, and burnout, PerfectTed was built to offer a better way to power through life—with calm focus, not chaos. Join our founder-led team as we scale the next household name in energy. At PerfectTed, we believe in PRICE—our core virtues that shape everything we do: ✨ Progress – We embrace growth, learning, and continuous improvement. 🔥 Resilience – Challenges don’t stop us; they push us to be better. ⚡ Intensity – We move fast and execute with passion and purpose. 🏆 Consistency – Greatness comes from showing up every day. 💡 Entrepreneurialism – We take ownership, think outside the box, and find solutions. Role Overview We’re hiring a data-driven Digital Marketing Manager to own performance and owned channels end-to-end. You’ll plan and execute cross-channel growth programs—covering paid & performance and owned & SEO/content—and turn insights into scale. You’ll bring a rigorous testing mindset, clear reporting, and a commercial approach to budget and efficiency. This role suits a growth marketer with 5+ years’ experience in high growth businesses, who’s analytical, creative, and comfortable moving fast in a founder-led brand. Key Responsibilities (5 areas) 🎯 Growth Strategy & Paid/Performance Channels • Own the full portfolio of paid/performance channels: paid social, search/PPC & Shopping, display/video (incl. YouTube/programmatic), affiliates/creator-whitelisting, and retail media. • Build a structured experimentation roadmap (audience, creative, bidding, landing pages) with clear hypotheses and success criteria. • Manage budgets, pacing and efficiency across the funnel (awareness → consideration → conversion → retention). 📬 Owned Channels & Lifecycle (CRM) • Lead email/SMS (Klaviyo), onsite messaging, and push: segmentation, personalisation, deliverability, automations and A/B testing. • Orchestrate journeys and campaigns that drive first purchase, repeat, subscription and LTV; maintain a high-tempo campaign/calendar. 🔎 SEO & Content (Future-Ready) • Own search strategy across technical, on-page and content SEO—and prepare for AI-era search (AI Overviews/answer engines, LLM discovery/ChatGPT). • Implement structured data and E-E-A-T best practices; brief content that serves search intent and assists conversion across the funnel. • Partner with Content to produce/repurpose assets that compound organic reach and performance. 📈 Analytics, Attribution & Forecasting • Define KPIs and nuild performance dashboards; maintain clean tracking (GA4, UTMs, pixels/conversions, Looker Studio). • Build forecasts and scenario models. 🤝 Collaboration & Agency Management • Manage a wide-ranging group of agencies and freelancers (performance, analytics, affiliates). • Write clear briefs, SOWs and targets. • Align cross-functionally with E-commerce/Marketplace (CRO, landing pages, retail media) and Content (creative supply). Requirements Must-Haves • 5–6 years in digital/growth marketing for consumer brands. • Experience across paid marketing channels, including Meta Ads, Google Ads (Search/Shopping/Video) and others (display/video, paid social, affiliates, retail media). • Lifecycle/CRM ownership on Klaviyo (flows, segmentation, deliverability, testing). • SEO & content knowledge: technical, on-page and content SEO; ability to brief content that ranks and converts; awareness of AI-driven search/answer engines. • Proficient with data/measurement & presentation tools: GA4, Looker Studio, Excel/Sheets. • Commercial and analytical mindset with excellent communication, project management, and stakeholder management. Nice-to-Haves • Experience with TikTok Shop. • Experience with Amazon Ads/retail media. What We Offer • Competitive salary + EMI options • Private healthcare • Career development budget (courses, coaching, tools) • Stunning Shoreditch office shared with inspiring talent