The Digital Marketing Manager will support with leading the digital strategy and oversee online campaigns to drive brand growth and customer engagement within the retail sector. Based in Buckinghamshire, this role requires a results-oriented professional with expertise in digital platforms and marketing techniques. Client Details This position is with a scale-up-sized company operating in the retail industry. The organisation is known for its focus on quality products and innovative approaches to customer engagement. It maintains a strong presence in its market and prioritises digital excellence. Description • Develop and implement the company's digital marketing strategy to achieve business objectives. • Manage and optimise online campaigns across various platforms, including social media, email, and search engines. • Analyse campaign performance and provide actionable insights to improve ROI. • Develop creative required for digital channels. • Oversee website content updates and ensure brand consistency across all digital channels. • Collaborate with internal teams to align marketing efforts with overall business goals. • Identify and leverage new digital trends and technologies to enhance customer engagement. • Monitor and report on key performance metrics, ensuring data-driven decision-making. • Manage digital marketing budgets effectively to maximise results. Profile A successful Digital Marketing Manager should have: • Proven expertise in digital marketing within the retail sector. (MANDATORY) • Experience between 3-5 years in a similar role. (MANDATORY) • A creative specialist who can design in-house materials. • Strong knowledge of SEO, PPC, social media, and email marketing strategies. • Experience managing digital campaigns and analysing performance metrics. • Proficiency in digital tools and platforms, such as Google Analytics and CMS systems. • Excellent communication and collaboration skills to work with cross-functional teams. • A creative and analytical mindset to identify opportunities and solve challenges. Job Offer • An annual salary of £40000 to £45000 per annum, based on experience. • 25 days annual leave (excluding Bank Holidays). • 5 days in the office with a handful of days for hybrid across the month. • Opportunities for professional development and career growth. • A supportive company culture that values innovation and results. • A permanent role within a reputable retail organisation in Buckinghamshire.