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Super General Company

Digital Marketing Specialist

This role is for a Digital Marketing Specialist with 8+ years of experience, preferably in the electronics industry. Responsibilities include managing SEO/SEM campaigns, content marketing, and e-commerce strategies. Permanent position, location unspecified, requiring expertise in Google Ads, SEMRush, and Google Analytics.
🌎 Country
United Arab Emirates
🏝️ Location
Unknown
πŸ“„ Contract
Full-time
πŸͺœ Seniority
Associate
πŸ’° Range
Unknown
πŸ’± Currency
Ψ―.Ψ₯ AED
πŸ’Έ Pay
Unknown
πŸ—“οΈ Discovered
August 28, 2025
πŸ“ Location detailed
Dubai, United Arab Emirates
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🧠 Skills
#Keyword Research #Google Analytics #SEMRush #Google Ads
Role description
Job Overview: We are seeking a creative, analytical, and results-driven Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products/services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. This role requires a deep understanding of the current digital marketing landscape, new technologies, and a passion for data-driven strategies. Roles and Responsibilities: Campaign Strategy & Execution: β€’ Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising. SEO & SEM: β€’ Manage and optimize Pay-Per-Click (PPC) campaigns on platforms like Google Ads. β€’ Conduct keyword research, on-page and off-page optimization to improve search engine rankings and organic traffic. β€’ Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and SEMrush. Content & Social Media Marketing: β€’ Develop and manage a rich content/editorial calendar that attracts a qualified audience β€’ Create, curate, and manage all published content across our social media channels (e.g., LinkedIn, Facebook, X, Instagram, TikTok). β€’ Grow our social media presence by engaging with our community and running targeted social advertising campaigns through an agency. Ecommerce Marketing: β€’ Run native display and search campaigns on Amazon and Noon in direct coordination with sales team. β€’ Drive results and manage the budget accordingly. β€’ Analyze campaign performance and drive improvements. Analytics & Reporting: β€’ Measure and report on the performance of all digital marketing campaigns against goals (ROI and KPIs). β€’ Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. β€’ Identify trends and insights and optimize spending and performance based on the insights. β€’ Collaboration: β€’ Work closely with the marketing, sales, and product teams to ensure brand consistency and a cohesive marketing strategy. β€’ Collaborate with creative agencies and other vendor partners as needed. Education Qualification and Experience: β€’ Bachelors or Masters degree with specialization in Marketing β€’ Minimum 8 years of experience in similar field β€’ Experience in Electronics industry is preferred