The Digital Marketing & Website Manager will oversee all aspects of our online marketing strategy, website management, and digital campaign execution. This role requires a unique blend of creativity, technical expertise, and strategic thinking to drive brand growth and customer engagement. Key Responsibilities • Website Management: • Update and maintain the company website with current product images, descriptions, and promotions. • Ensure website content is accurate, engaging, and aligned with SEO best practices. • Content & Campaign Creation: • Develop marketing content for various channels including web, email, and social media. • Create marketing campaigns that target our ideal customers and convert leads into sales. • Produce high-quality assets for Google Ads, email newsletters, and social media platforms. • SEO & Analytics: • Implement and manage SEO strategies to boost search rankings and organic traffic. • Improve visibility not only in traditional search engines but also in AI-Driven search queries. • Monitor website performance and marketing campaign results using analytics tools. • Provide regular reports and recommendations based on data insights. • Digital Advertising: • Create and manage Google Ads campaigns. • Optimize campaigns for maximum ROI • Social Media Management: • Develop and execute a consistent posting schedule. • Engage with the online community to increase brand awareness and loyalty. • AI Integration: • Leverage AI tools for content creation, campaign optimization, and data analysis. Qualifications • Proven experience in digital marketing, website management, and campaign creation. • Strong understanding of SEO, Google Ads, social media marketing, and email marketing. • Proficiency with website platforms (e.g., WordPress, BigCommerce, or similar). • Familiarity with analytics tools such as Google Analytics, Semrush, etc. • Ability to create visually appealing marketing materials and write persuasive copy. • Experience utilizing AI tools for marketing and creative production. • Strong organizational skills and attention to detail. Preferred Traits • Creative thinker with a results-oriented mindset. • Self-starter who thrives in a fast-paced environment. • Comfortable balancing strategic planning with hands-on execution.