Digital Media Specialist Von Payne Whiskey [Louisville, KY or Remote] Please read carefully before applying. About Us: Von Payne Whiskey is more than a spirit, it’s an experience. Bold, unapologetic, and unforgettable, our brand fuses rich tradition with rebellious energy. As a fast-growing start-up, we move quickly, think differently, and aren’t afraid to challenge convention. We’re looking for a Digital Media Specialist who thrives in a start-up environment that is resourceful, adaptable, independent and ready to make a big impact. Role Overview: We need a versatile digital media pro to own Von Payne’s online presence and presentation, from WordPress and social media to newsletters, paid media campaigns, and ad creative. The ideal candidate is fluent in Meta Ads, content creation, graphic design, and attribution, and knows how to leverage AI tools for faster, smarter marketing workflows. This role is perfect for someone who loves building from the ground up, can wear multiple hats, and wants to help shape the brand image and digital strategy of a bold, disruptive whiskey brand. Key Responsibilities: Website & E-Commerce • Website design and digital image creation • Manage and optimize the WordPress website for UX, SEO, and conversions. • Build high-converting landing pages for campaigns and product launches. Digital Advertising & Ad Creation • Strategize, design, and execute digital ads across Meta, Google, and other paid channels. • Create scroll-stopping ad creatives (static, video, carousel) that match Von Payne’s bold brand voice. • Optimize campaigns for ROAS and conversion, using audience targeting, lookalikes, and retargeting. • Video production and editing to generate high gloss, high impact content Social Media & Content Creation • Manage Von Payne’s social strategy and content calendar (Instagram, Facebook, TikTok). • Produce engaging photo, video, and graphic content that resonates with our audience. • Grow engagement, followers, and DTC sales through strategic campaigns. Email & Newsletter Marketing • Design and deploy branded newsletters and automated flows (Klaviyo/Mailchimp). • Segment audiences and track performance to boost open rates, CTR, and conversions. Creative Production, AI, & Innovation • Use AI tools to streamline content creation, ad testing, and analytics while maintaining Von Payne’s brand voice. • Explore AI-driven personalization, segmentation, and creative generation for digital campaigns. • Collaborate on shoots to develop bold, unique creative assets. Analytics & Attribution • Track and report on KPIs (ROAS, CAC, CTR, LTV). • Implement attribution tracking to understand channel performance and optimize spend. Who You Are: • A self-starter who thrives in a fast-paced start-up environment. • Driven by learning new tools and techniques to enhance and maximize the impact of the creative process • Resourceful, adaptable, and willing to roll up your sleeves. • A creative thinker who can execute and pivot quickly as we grow. Qualifications: ✅ 3+ years in digital marketing, paid media, or creative advertising (DTC/e-commerce preferred). ✅ WordPress expert, comfortable managing and customizing pages. ✅ Meta Ads + paid media pro, experience running and scaling campaigns. ✅ Strong graphic design and ad creative skills (Photoshop, Illustrator). ✅ Experience with AI tools for marketing (copywriting, creative generation, analytics). ✅ Knowledge of attribution, tracking, and analytics tools.