About the Job: Caden Lane is looking for a detail-oriented, conversion-obsessed Digital Merchandiser to own the digital shopping experience across our brand. If you're the kind of person who notices a broken filter before your coffee hits the desk, lives for launch day adrenaline, and knows a high-converting PDP when you see one, you might be our person! This role is equal parts strategy and execution, creativity and analytics. You’ll partner across teams to build a seamless, story-driven, and sales-optimized product experience that connects with our customers and drives serious revenue. What You’ll Do: Product Merchandising & Strategy • Own the end-to-end merchandising strategy across website and mobile app - from product setup and categorization to launch execution, digital storytelling, and post-launch optimization. • Manage the merchandising calendar aligned to product drops, seasonal themes, and brand campaigns. • Partner with design, marketing, creative, and planning teams to make sure the right product is in the right place at the right time, with the right message. • Lead site and app readiness for all launches, including QA of product details, sequencing, tagging, swatches, filters, and PDPs. • Optimize site navigation, taxonomy, and collection strategy to support both product discovery and conversion. Data & Performance Optimization • Develop KPIs and dashboards to track merchandising performance; report on topline trends and granular insights. • Analyze product performance by landing page, SKU, size, color, and style to support inventory, pricing, and promotional decisions. • Run A/B tests and conversion experiments to evaluate page layout, product arrangement, messaging, and CTA placements. • Monitor heatmaps, click paths, session recordings, and funnel data to identify friction points and implement data-backed optimizations. • Own site search and filtering logic to drive discoverability and ease of shopping. Conversion Rate & AOV Tactics • Implement personalized merchandising strategies to serve up the most relevant products by customer segment. • Optimize product recommendations, cross-sells, and in-cart upsells to boost AOV and drive engagement. • Support special drops, influencer collabs, and limited-time collections with high-impact merchandising that builds urgency and FOMO. What You’ll Bring: • 3-5 years of eCommerce merchandising experience in a high-growth DTC brand—baby/kids, apparel, or lifestyle categories a plus. • Proven track record managing product launches, PDP optimization, and merchandising calendars at scale. • Shopify Plus expert - comfortable in the backend, including product setup, metafields, tagging automation, and collection logic. • Sharp understanding of site analytics and tools like GA4, Hotjar, and Power BI/Looker. • Fluent in Excel/Google Sheets - especially for merchandising analysis, trend tracking, and forecasting. • Comfortable working cross-functionally and juggling a fast-paced, ever-evolving roadmap. • Passion for product and a deep understanding of how to tell a story through merchandising. • A highly organized self-starter with obsessive attention to detail Bonus Points For: • Experience in high-SKU environments with fast product turnover. • Strong intuition for baby/kids or trend-driven shopping behaviors. • Familiarity with SEO, alt text, tagging systems, and visual merchandising best practices. • Experience with CRO tools and personalization engines. What We’ll Bring: We offer our employees more than just competitive compensation! Benefits: • Competitive salary with opportunities for performance-based incentives. • Flexible remote work (with preferred availability for Austin shoots). • Dynamic, collaborative founder-led company culture with a focus on innovation and creativity. • Opportunity for career growth and professional development in a fast-paced, entrepreneurial environment. • Health Insurance - 75% Paid by Employer • Dental Insurance • Vision Insurance • Employee Discount - 60% off retail • Up to 3 weeks of PTO • Paid Holidays This role is your opportunity to take the wheel of a beloved brand’s shopping experience and help shape how millions of customers discover their next favorite piece at Caden Lane. Job Type: Full-time Salary: $50,000-$70,000/YR based on experience Work Location: In person (Boerne, TX) What We’re Building: At Caden Lane, we’re dedicated to making parents' lives easier and helping families celebrate life’s most cherished moments. Through thoughtful, practical products designed with care, we strive to bring comfort, connection, and a little more ease to the beautiful chaos of parenthood. Why Caden Lane? We’re a fast-growing, founder-led brand redefining what modern parenting looks like—from nursery to newborn and beyond. With a strong digital presence and an obsessed customer base, we’re just getting started—and your work will shape the future of how we grow.