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Community Coffee

Digital Merchandising Manager

This role is for a Digital Merchandising Manager responsible for managing e-commerce content across DTC and B2B sites, requiring 3 years of experience, strong analytical skills, and familiarity with platforms like Google Analytics and Klaviyo. Permanent, on-site position.
🌎 Country
United States
🏝️ Location
On-site
📄 Contract
Full-time
🪜 Seniority
Associate
💰 Range
Unknown
💱 Currency
$ USD
💸 Pay
Unknown
🗓️ Discovered
August 14, 2025
📍 Location detailed
Frisco, TX
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🧠 Skills
#Segment #Promotions #Google Analytics #GA4 #Klaviyo
Role description
Department: Marketing Reports To: Digital Brand Manager Travel Required: Up to 25% Work Type: On site. Why Join Community Coffee? At Community Coffee, every cup tells a story. As America’s #1 family-owned and operated retail coffee brand, we blend cherished traditions with innovative thinking to create a dynamic, fast-paced environment that’s as energizing as our coffee. Here, you’ll thrive in a setting that challenges you to grow professionally while making a meaningful impact every day. Join our family and transform your passion for coffee into a rewarding career—where every day is an opportunity to craft exceptional experiences and build lasting connections. Position Overview As a Digital Merchandiser Manager, you will execute and manage ecommerce merchandising across our Direct-to-Consumer (DTC) and Business-to-Business (B2B) sites. In this role, you will be responsible for updating and maintaining homepage, category, product, and promotional content to support product discovery, conversion, and engagement. You will work across teams to ensure that both storefronts are visually compelling, aligned with marketing priorities, and updated on schedule with accuracy and consistency. Key Responsibilities • Own and execute all content updates across the DTC and B2B ecommerce sites. • Manage homepage banners, collection pages, promotions, product launches, and category updates. • Maintain a merchandising calendar that aligns with marketing campaigns, seasonal themes, and product releases. • Curate product assortments and apply sorting, filtering, and categorization strategies to enhance the site experience. • Implement cross-sell and upsell content to support conversion and average order value. • Ensure that all merchandising elements follow brand guidelines, meet visual standards, and are consistent. • Use analytics tools (e.g., Google Analytics, ecommerce platform reporting) to track/monitor product and category performance. • Monitor conversion rates, sell-through, click-through, and other KPIs to inform re-merchandising efforts and content placement. • Identify gaps and opportunities in content or product visibility based on performance trends. • Work with marketing and creative teams to align site updates with active campaigns and product storytelling with onsite execution. • Coordinate with inventory and operations to merchandise based on availability, delivery timelines, and sales goals. • Collaborate with web development teams to test and implement merchandising tools and troubleshoot content-related issues. • May be asked to perform additional duties, as necessary. Position Requirements • Bachelor’s degree in marketing or similar field highly preferred.will consider experience in lieu of education • 3 years of hands-on experience in ecommerce merchandising. • Experience working in ecommerce platforms to manage content and product data. • Strong understanding of digital merchandising, customer experience, and best practices. • Analytical mindset with experience using GA4, or similar tools. • Experience with merchandising and engagement platforms like Klaviyo or similar preferred. • Merchandising experience for both DTC and B2B customer segments preferred. • Passion for or knowledge of the coffee industry. • Internal Only: Experience with Community Coffee, even if unrelated, may fulfill this requirement at the discretion of the hiring manager with approval from Human Resources