JOB TITLE: Digital Merchandising Manager ORGANIZATIONAL STRUCTURE: Reports to Group Manager Digital Merchandising Manager SUPERVISORY RESPONSIBILITIES: TBD FLSA STATUS: Non-Exempt – Full Time DEPARTMENT: Web LOCATION: In-office at the Lynnwood Home Office POSITION SUMMARY: The Digital Merchandising Manager is responsible for all digital Zumiez sales for the departments of Men's/Women’s/Kids Footwear and Women’s Apparel, including the holistic customer shopping impression. This includes driving category product sales, digital engagement and online marketing efforts. With a demonstrated passion for exceptional brand experiences and a customer-first mentality, the Digital Merchandising Manager works collaboratively and cross functionally to achieve their digital goals. KEY DUTIES AND RESPONSIBILITIES PLANING, STRATEGY & EXECUTION • Develop and execute a department digital merchandising strategy that meets business objectives for Zumiez.com. Plans include demonstrated understanding of product and brand strategies as well as detailed tactics and expected outcomes. • Responsible for ensuring customer impression is in line with overall retail strategy across all areas of the site. • Identify, research, and propose new features and functionality for the site experience that improve key KPI's. • Responsible for planning and executing cross-category events like sale weekends, holiday gift guide, and more. • Research, create, and advocate best practices for merchandising on Zumiez.com. • Select and drive featured products and set product messaging strategy. • Identify product focuses for customer marketing based on product assortment, inventory management and purchase. • Manage ideation, project management, and execution of product and content features online and through partnership of traffic drivers. • Lead efforts to optimize product and content presentation and ease of shopping to improve conversion and customer satisfaction. • Create and lead execution of digital plans and projects related to the holistic customer experience. • Be an advocate for the customer's holistic experience within the digital environment. COLLABORATION & PEOPLE MANAGEMENT: • Establish strong relationships with and have the ability to influence peers and leaders within the Home Office and Store organizations. • Collaborate with buying and planning partners to understand assortment strategy, inventory, and allocation plans to maximize sales and profitability. • Daily partnerships with key partners: creative, buying, marketing, social media, search, CRM and our in-house development team. • Motivate and push your peers and Digital Merchandiser to hit sales goals by providing guidance and actively listening to ideas from the team. • Share learnings with peers, leaders, and cross-functional partners. • Provide management, mentorship and teaching of Digital Merchandising best practices with ability to manage people in the future. ANALYSIS & REPORTING: • Incorporate customer and competitor research, new brand/trend research, and overall market awareness and best practices into decisions made to drive the business. • Analyze site performance, demand trends, and leverage data to inform decisions to drive the business and improve the customer experience. • Research and conduct in depth analysis of customer shopping behavior. EXPERIENCE and EDUCATION: • Experience in competitive sales • BA/BS -- business or marketing preferred. • Experience creating strategic planning documents with measurable results and outcomes. • Demonstrated ability to develop and execute online merchandising/marketing programs (e.g. campaigns, content plans, events, product launches, etc.) • Experience in managing projects from ideation to execution. • 1-3 years' experience with basic web analytics platforms/tools (Google Analytics, PowerBI) or other relevant reporting tools. • Experience with A|B or multi-variety test philosophies, recommendation engines and tools. • Experience working in multi-channel retail, technology, e-Commerce, the internet, and marketing principles. • Preferred experience working with content management systems to update website pages preferred (Magento, Sitecore). • Knowledge of retail math (e.g. gross margin, comp year calculations, sell through, etc.). • Knowledge of all Microsoft Office programs. • May be assigned other duties and projects based on business needs. PHYSICAL DEMANDS: • Ability to sit at a workstation in an office environment for extended periods and work on a PC without limitations. • Monday-Friday 8AM-5PM plus occasional nights and/or weekends, based on business need. • Ability to travel 2-5 days per year. BENEFITS: • Compensation Base: $26 -$36/hr • Benefits: Medical, dental, vision, stock purchase program, bonus eligible, equity eligible, 401k, product discount. • Health, Vision, and Dental insurance • Basic life insurance and supplemental voluntary life insurance • Disability insurance • Paid Parental Leave • Paid Sick Leave • Paid Vacation • Employee Assistance Program • Healthcare Flexible Spending Account (FSA) • Dependent Care Flexible Spending Account (FSA) • Zumiez merchandise discount