Brief Description Who We Are: Schwazze (SHHwahZZ) is a purpose-driven, vertically integrated cannabis operator. We are building a leading seed-to-sale company with best-in-class dispensaries and exceptional cultivation, manufacturing, and wholesale capabilities. Driven by a high-performance culture, we combine customer focus and data-driven insights to unlock the plant’s full potential and improve the human condition. At Schwazze, you wouldn’t just be an employee—you’d be part of a purpose-driven team where your contributions matter, your growth is supported, and your potential is limitless. We lead with integrity, connection, engagement, excellence, and empowerment, fostering a culture where people thrive, communities flourish, and the industry moves forward. These values define our commitment to creating a supportive, positive workplace while delivering exceptional customer experiences. For more information, please visit our website: www.schwazze.com Job Title: Director, Digital Marketing Salary Range: $120,000 - $130,000 Type: Full-Time, Exempt Location: Colorado Position Objective The Digital Marketing Director will lead demand generation for a high-growth cannabis company, owning strategies that drive transactions, increase average basket size, and enhance gross margin through innovative, compliant, and data-driven marketing initiatives. This role will integrate e-commerce, loyalty, CRM, and programmatic advertising into a seamless, high-converting customer journey. Success will be defined by the ability to combine personalization, lifecycle marketing, and real-time insights to build deeper, more meaningful relationships with customers across both B2C and B2B segments. As a key driver of revenue growth and brand differentiation, the Digital Marketing Director will collaborate closely with retail operations, merchandising, and other cross-functional teams to deliver high-impact programs that elevate customer experience and position the company as a market leader. Essential Functions Demand Generation Strategy & Execution (25%) • Own and optimize the digital demand generation funnel to increase transactions, AOV, and margin. • Develop and execute integrated campaigns across programmatic, display, paid social, email, SMS, SEO/SEM, and content. • Align acquisition and retention strategies to lifecycle stages, purchase behaviors, and local market preferences. Loyalty Program & CRM (25%) • Grow and optimize loyalty programs to maximize LTV and retention. • Deploy targeted, personalized offers and rewards based on purchase history and location data. • Ensure loyalty marketing is fully compliant with cannabis marketing regulations. E-Commerce & Conversion Optimization (20%) • Lead strategy for cannabis e-commerce platforms (e.g., Dutchie, Jane, IHeartJane). • Improve online merchandising, cart flow, promotions, and mobile UX in partnership with retail & operations. • Conduct A/B testing and leverage analytics to continuously improve conversion rates. Programmatic Advertising & Paid Media (15%) • Oversee programmatic buying, targeting, and retargeting for high-intent cannabis consumers. • Optimize spend and ROAS through agency/in-house collaboration. • Launch geotargeted campaigns tied to store footprint, product availability, and real-time performance data. Data, Reporting & Optimization (15%) • Define and monitor KPIs tied to transactions, basket size, and product margin. • Build and maintain dashboards that deliver actionable insights to leadership. • Leverage CDPs, DMPs, and analytics tools to drive hyper-personalized campaigns. Cross-Function Collaboration • Partner with Retail Operations to align digital marketing campaigns with in-store initiatives, promotions, and seasonal traffic patterns. • Work with the Merchandising & Buying team to support product selection, pricing, and promotional strategies based on digital performance data and customer insights. • Coordinate with Compliance & Legal to ensure all campaigns meet cannabis marketing regulations at the state and municipal level. • Collaborate with Retail Operations teams to create unified communications and resolve customer experience issues quickly. • Partner with IT to optimize integrations, troubleshoot platform issues, and roll out new digital tools. • Serve as the voice of the customer across departments by sharing insights that inform business decisions beyond marketing. Additional duties may be required as needed to support overall operations; the percentage allocations listed above are estimations and may shift based on evolving business priorities. Requirements Education and Experience • Bachelor’s degree in marketing, Business, Economics, or related field required. • Proven success driving demand generation and e-commerce revenue. • 6+ years in digital marketing experience, preferably in retail, CPG, or cannabis industries. • Deep understanding of cannabis marketing regulations, consumer behavior, and omnichannel engagement. • Experience with platforms like Alpine IQ, Surfside, Jane, Salesforce, Google, Meta or similar. • Demonstrated success launching and managing loyalty programs that deliver measurable results in customer engagement and store traffic. • Experience using segmentation strategies and lifecycle marketing to drive acquisition and retention. • Strong understanding of CRM/CDP platforms, loyalty engines, A/B testing, and omnichannel marketing tools. • Strong analytical skills and comfort with data-driven decision making. • Must be hands on and able to implement the strategies you develop. • Exceptional leadership, collaboration, and communication skills with the ability to influence across levels and departments. • Deep passion for innovation, customer experience, and creating programs that build meaningful brand relationships. • Ability to obtain and maintain an active Marijuana Enforcement Division (MED) Badge in the state of Colorado. Working Conditions (Schedule, Environment, Travel) • Schedule may vary depending on the needs of the business, including nights, weekends, and holidays. • Travel required as needed to support business operations. Summary Benefits • 401(k) + Employer Match • Medical/Dental/Vision Insurance • Pet Insurance • EAP Programs • Paid Time Off • Paid Parental Leave • Employee Discount at all Schwazze Retail locations Schwazze is committed to fairness and equality of opportunity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. To be considered for this position your application must be submitted by October 12, 2025. If after said date the position is not filled, applications will be accepted until the position is filled.