Director of E-Commerce & Digital Marketing Location: Huntington Beach, CA About Aosom.com Founded in 2009 and headquartered in Wilsonville, OR, with a satellite business office in Hunting Beach, California. Aosom is a provider of quality goods at affordable prices. The company offers a wide range of products for every part of the home, including indoor and outdoor furniture, home décor, pet supplies, fitness equipment, and more. Aosom's family of brands, such as Qaba, HomCom, Pawhut, Soozier, and Outsunny, cater to diverse customer needs. With warehouses in California, Oregon, New Jersey, Tennessee, and Georgia, we serve customers in the lower 48 states and have products featured on various online platforms such as Amazon, Home Depot, Lowe’s, Target, Beyond, Wayfair, etc. Job Summary We are seeking a dynamic and results-driven Director of E-Commerce & Marketing to lead our Direct-to-Consumer (DTC) initiatives and digital marketing efforts. This individual will be responsible for driving growth across our e-commerce platforms, enhancing customer journeys, and improving overall digital performance. The ideal candidate is a strategic leader with a hands-on approach and deep experience in performance marketing, site optimization, and e-commerce operations. This is an on-site position located in Huntington Beach, CA. CORE COMPETENCIES (Ranked By Priority) • Platform Resource Negotiation & Campaign Execution Must-have: Proven track record in negotiating with platforms (e.g., Amazon, Walmart, Target, Wayfair) to secure high-impact promotional deals (e.g., flash sales, traffic support). Measurable evidence: Past campaign results (e.g., “achieved X% GMV uplift via Y platform’s X promo”). DEMONSTRATED ability to increase sales by X% on the Y platform over a defined period. • E-commerce Operations Secondary but essential: Hands-on expertise in marketplace mechanics—traffic acquisition, conversion optimization, and platform compliance. Candidates must have deep e-commerce experience; purely offline sales backgrounds are not a fit. • Leadership: Team Building & Collaboration Baseline requirement: Essential for scalability • Team Development: Recruit, coach, and retain high-performing marketing and sales teams. Must demonstrate a track record of growing junior talent into leadership roles. • Collaborative Influence: Cross-functional leadership that aligns marketing, supply chain, and other key departments, including HQ. • Discipline & Accountability: Enforce clear KPIs, establish pipeline rigor, and drive consistent performance management. Essential Functions • Lead and manage DTC e-commerce operations with accountability for revenue, conversion, and profitability • Own and execute digital marketing strategies across paid search, social, display, retargeting, affiliate, and influencer marketing • Oversee website functionality, CRO, UI/UX, and digital merchandising to enhance customer experience and conversion rates • Develop and execute content and campaign calendars aligned with business goals and seasonal opportunities • Utilize Shopify and related tools to manage site operations and implement performance improvements • Drive email, SMS, and CRM strategies to increase retention, repeat purchases, and customer lifetime value • Monitor analytics to inform campaign optimization, customer behavior, and marketing performance (e.g., Google Analytics, Big Query) • Collaborate with internal stakeholders to ensure brand alignment across all channels and minimize channel conflict • Build and lead a high-performing team across digital marketing, merchandising, and analytics functions • Manage marketing budgets with a focus on efficiency, ROI, and customer acquisition cost (CAC) • Stay informed on e-commerce trends, platform updates, and emerging technologies to maintain a competitive edge QUALIFICATIONS: • Bachelor’s degree in marketing, Business, ECommerce, or a related field; MBA preferred • 8+ years of experience in digital marketing and/or ecommerce, with 3+ years in a senior leadership capacity • Demonstrated success in scaling DTC businesses and optimizing digital customer journeys • Expertise in Shopify, paid media strategy, SEO, retention marketing, and influencer/affiliate channels • Proficient in marketing analytics and performance tools (e.g., GA4, Meta Ads, Mailchimp, Google Ads) • Strong leadership, communication, and teambuilding skills • Experience in consumer products, retail, or lifestyle ecommerce preferred Compensation & Benefits • Base Salary: $140,000 $160,000 USD annually (depending on experience) • Comprehensive Health Coverage: Medical, dental, and vision plans designed to keep you and your loved ones covered—because your health matters. • FutureForward Financials: Plan for the long haul with our 401(k)retirement savings plan, complete with a generous 4% company match. • Support When You Need It: Access confidential counseling and wellness resources through our Employee Assistance Program (EAP)—we’ve got your back, inside and outside of work. • Time to Recharge: Take the time you need for paid vacation, holidays, and sick days. Whether it’s a quick breather or a long getaway, you’ve earned it. • Fuel Up: Enjoy the occasional catered lunch and team treats that keep the energy high and the days delicious. • Celebrate Together: From birthday shoutouts to team milestones and festive companywide events—we make time to celebrate wins big and small. PHYSICAL DEMANDS AND WORKING ENVIRONMENT: • Work is generally sedentary in nature but may require walking for up to 25% of the time. • Must be able to use the telephone and sit and work on a computer keyboard for extended periods of time. • Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust, etc. • Work is generally performed within an office environment with standard office equipment available. Note: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required and is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job. The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Equal Opportunity Statement Aosom LLC is proud to be an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business needs.