About MOR Furniture MOR Furniture is one of the Top 35 home furnishing retailers in the U.S., with over $250M in annual revenue. As we enter a new phase of brand evolution, digital transformation, and operational restructuring, we are seeking a results-driven Marketing Director to lead our omni-channel marketing efforts across digital, retail, and local markets. Role Summary The Marketing Director will oversee the planning, execution, and performance of all marketing initiatives — from digital growth and CRM to in-store traffic-driving campaigns. This role is ideal for a data-informed brand builder who thrives in a high-ownership, fast-moving retail environment. Key Responsibilities Strategic Planning • Develop and execute integrated marketing strategies aligned with company goals (sales, traffic, customer acquisition & retention). • Own annual marketing calendar: product launches, promotions (e.g., Presidents' Day, Memorial Day), and local campaigns. • Form and maintain a marketing team with professional backgrounds, and work closely with AD agency. Digital & Performance Marketing • Oversee paid digital channels (Search, Social, Display, Video) in coordination with the performance agency. • Work closely with the eCommerce team to drive online traffic, affiliate sales, EDM, conversions, and ROAS. Brand & Retail Marketing • Lead brand storytelling across touchpoints: print, in-store, video, and social. • Oversee in-store promotional signage, window campaigns, and showroom visuals. • Coordinate local marketing efforts (e.g., geo-targeted offers, community events, sponsorships). Analytics & Budget • Manage marketing budget allocation across channels and initiatives. • Monitor KPIs: CAC, LTV, foot traffic, conversion rates, campaign ROI. • Prepare monthly reports for executive review. Leadership & Collaboration • Lead a cross-functional team (creative, digital, content, PR, agency partners). • Partner with merchandising, IT, operations, and retail teams to ensure alignment. • Report directly to the SVP and act as the marketing lead on internal projects as required.