Title: Director of Media Buying / Director of Growth Location: Hybrid - LA, NYC, and Austin/Houston area This position has a requirement of 1 week per month in office. About the Role We’re looking for a Director of Media Buying to take our paid media strategy to the next level. If you thrive in a fast-paced DTC environment, have a sharp analytical mindset, and love scaling performance-driven campaigns, this role is for you. If you're a data-driven media buyer who thrives on optimizing campaigns, managing budgets, and delivering measurable impact across channels, this is your opportunity to make a strategic difference in a fast-paced, collaborative environment. Key Responsibilities • Develop and execute innovative paid media strategies that maximize ROAS and drive scalable revenue growth across Meta (Facebook/Instagram), TikTok, Google Ads, and emerging platforms. • Manage and optimize multi-channel ad campaigns daily—analyzing KPIs, refining bids, audience targeting, and creative assets to continually improve efficiency and performance. • Leverage a deep understanding of consumer psychology and full-funnel marketing to craft, test, and optimize customer journeys that drive conversion and long-term value. • Lead A/B testing initiatives in collaboration with Performance Creative and cross-functional partners, using insights to unlock new growth levers and scale profitably. • Collaborate with creative teams to conceptualize high-converting ad assets that resonate emotionally and strategically with defined audience segments. • Strategically manage and allocate large-scale media budgets (>$1M/month), ensuring optimal spend efficiency and return on investment. • Stay ahead of trends, platform algorithm updates, AI tools, and advanced media buying techniques to maintain a competitive edge. • Deliver clear, actionable performance reporting and strategic insights to internal stakeholders, translating complex data into meaningful business decisions. Qualifications & Experience • 7+ years of experience in performance marketing • Deep expertise in direct response e-commerce marketing, including creative strategy, media execution, and funnel optimization. Knowledge of the full customer journey and how each touchpoint impacts conversion. • Demonstrated success optimizing campaigns for ROAS, conversion rates, and revenue growth. • Analytical mindset with strong proficiency in data platforms (e.g., Google Analytics, Meta Ads Manager) and Excel; able to spot trends and make data-driven decisions. • Ability to influence and collaborate on ad creative and messaging for improved performance. • Comfortable working in a high-growth, fast-paced environment with rapidly evolving priorities. • Strategic thinker and hands-on executor capable of owning both high-level planning and granular campaign management. Why Join Us? • Be part of a high-energy team shaping bold marketing campaigns. • Take the lead on hands-on media buying across digital and traditional channels—driving real results from day one. • Collaborate cross-functionally with other marketing leaders to bring innovative campaigns to life. If you’re a strategic, results-driven media buyer with a passion for crafting high-impact campaigns, we want to meet you. Come help us launch something big! About First Day: First Day stands at the forefront of health and wellness, driven by a passion for empowering families to live their healthiest, most vibrant lives. Guided by cutting-edge research, we’ve created a lineup of science-backed products designed to foster total well-being. By championing innovative solutions for every stage of life, First Day remains steadfast in our commitment to helping individuals and families unlock their full potential for health and vitality. Discover more about First Day and explore their product line at www.firstday.com. First Day participates in E-Verify to confirm the employment eligibility of all newly hired employees. As part of the I-9 verification process, we use E-Verify to ensure that candidates are legally authorized to work in the United States. For more information about E-Verify, please visit the E-Verify website.