Director of Product Management Location: Woodstock, Ga or Austin, TX (On-Site) Reports To: CEO Department: Product Management About Us Rhino USA is a rapidly growing e-commerce brand specializing in premium Powersports Accessories for towing, hauling, and outdoor adventure. As we expand nationwide, we’re looking for a passionate and experienced Event Marketing Lead to elevate our brand through unforgettable event experiences. This role will own the strategy and execution of trade shows, grassroots activations, and brand partnerships—bringing Rhino USA to life and creating lasting connections with our community. Position Overview Rhino USA is looking for a hands-on Director of Product Management to lead and scale RHINO USA’s core product categories: Cargo Management, Recovery Gear, Towing Products, and Camping Gear. This senior leader will own the product lifecycle from strategy to go-to-market, build and mentor high-performing category teams, and drive growth through innovation, customer-centric design, and operational excellence. Key Responsibilities Strategic Leadership • Define and execute the overall product strategy and roadmap aligned with RHINO USA’s vision and growth goals. • Lead category ownership for cargo, recovery, towing, and camping—ensuring each has a clear market differentiation and scalable potential. • Translate customer needs, market trends, and brand aspirations into actionable product development initiatives. Team Building & Management • Lead and grow a team of category managers, product developers, and cross-functional contributors. • Establish KPIs and OKRs for product success, team performance, and delivery timelines. • Foster a culture of accountability, collaboration, and innovation across teams. Product Development & Lifecycle • Drive product ideation, validation, prototyping, and launch—from initial concept to post-launch analysis. • Partner with sourcing, supply chain, and marketing teams to ensure timely delivery and quality assurance. • Oversee packaging, pricing, positioning, and merchandising strategies for B2B and ecommerce channels. Ecommerce & Channel Alignment • Collaborate with marketing and ecommerce teams to optimize product discoverability, conversion, and retention online. • Integrate customer feedback from reviews, returns, and support tickets into iterative product improvements. • Align product content, media assets, and storytelling across Amazon, DTC, and retail platforms. Market Insights & Innovation • Lead ongoing competitive analysis and category trend reporting to identify gaps and opportunities. • Maintain a robust pipeline of innovations in line with brand standards, customer needs, and business goals. • Explore strategic partnerships, licensing, or co-branding opportunities to expand product reach. Qualifications • 5–10 years of product management leadership experience, ideally in CPG, ecommerce, and physical goods. • Proven success in launching and scaling product lines with measurable business impact. • Strong strategic thinking and analytical skills with hands-on product development experience. • Experience working in fast-paced, high-growth environments with cross-functional collaboration. • Excellent leadership, communication, and mentoring skills. • Passion for outdoor lifestyle, automotive accessories, or off-road culture is a plus. • Bachelor's degree required; MBA or relevant advanced degree preferred. Why Join Rhino USA Joining Rhino USA means becoming part of a fast-paced, forward-thinking team that’s redefining excellence in the e-commerce and outdoor accessory space. We offer competitive compensation, a growth-oriented culture, and the opportunity to drive innovation in a high-impact role.