Location: Remote Reports To: Head of Growth & CEO Type: Full-time Salary Range: $85,000 – $95,000 Overview Bask & Lather is a rapidly scaling beauty brand rooted in healthy hair and scalp care. We are seeking a hands-on, detail-oriented E-Commerce Manager to oversee, optimize, and grow our digital commerce channels across Shopify Plus, Amazon, Walmart, TikTok Shop, and emerging marketplaces. This role manages the day-to-day operations of our e-commerce platforms, ensures flawless execution of campaigns and launches, and supports measurable revenue growth. The E-Commerce Manager will bring proven Shopify Plus experience and expertise in CRO, SEO, merchandising, bundling strategies, pricing optimization, and A/B testing, with a strong track record of managing and scaling e-commerce sales. If you do not have Shopify Plus experience and a demonstrated history of managing and growing e-commerce store revenue through optimization, please do not apply as these are firm needs for this role.  Key ResponsibilitiesStrategy & Growth • Execute DTC and marketplace strategies to support category growth, new launches, and seasonal campaigns. • Assist with revenue forecasting and highlight risks or opportunities for improvement. • Support expansion of Amazon, international marketplaces, and social commerce to drive growth while maintaining profitability and brand consistency. • Implement and maintain strategies for subscription growth, retention, upsells, and repeat purchase behavior. • Coordinate with Growth, Marketing, Creative, Operations, and Product teams to ensure e-commerce execution supports overall priorities. Platform & Tech Stack Management • Manage and optimize the Shopify Plus site: navigation, merchandising, PDPs, collections, cart, checkout, quizzes, and post-purchase experience. • Maintain Amazon, Walmart, and TikTok Shop storefronts with accurate, compelling product listings and enhanced content. • Help manage and optimize loyalty programs, subscriptions, reviews, email/SMS integrations, and other platform tools. • Collaborate with Paid Media teams on landing pages and with Product teams to ensure PDPs showcase features and launches effectively. Conversion Rate Optimization (CRO) & UX • Run A/B testing and UX experiments to improve conversion rate, AOV, and retention. • Must have proven experience with effective bundling and pricing strategies. • Analyze KPIs (conversion, revenue, bounce rate, traffic flow) via GA4, Shopify Analytics, and CRO tools, and provide action steps. • Monitor competitor activity and industry best practices, recommending improvements for CRO, SEO, merchandising, and mobile experience. Execution & Customer Experience • Coordinate seamless execution of product launches, promotions, and brand campaigns across all e-commerce channels. • Support a consistent customer experience for both consumers and salon professionals. • Ensure promotional calendars are executed on schedule and aligned with GTM campaigns. • Work with Operations to track inventory accuracy and availability. • Partner with Customer Experience to ensure FAQs, support resources, and readiness for launches and promotions. Reporting & Collaboration • Track and report on e-commerce KPIs, sharing insights and performance updates with leadership. • Provide actionable recommendations to improve results and support growth. • Stay informed on platform updates, compliance needs, and e-commerce trends to keep Bask & Lather competitive. Qualifications • 4–6 years of e-commerce management experience, including at least 2+ years managing Shopify Plus (required). • Demonstrated success managing and optimizing e-commerce revenue across Shopify Plus and marketplaces (Amazon, Walmart, TikTok Shop). • Strong knowledge of CRO, SEO, A/B testing, merchandising, bundling, and pricing strategies. • Analytical skills with proficiency in GA4, Shopify Analytics, Hotjar, or similar tools. • Excellent organizational and communication skills; ability to thrive in a fast-paced, growth-stage environment.