Summary • DTC/SOCIAL: We are seeking a strategic and results-driven Digital Marketing / E-Commerce Manager to define and execute the digital strategy for Grayson Brands. This role will focus on building and scaling our Direct-to-Consumer (DTC) business by driving website sales conversion, managing and optimizing PPC advertising campaigns (Meta + Google Ads), and growing our social media presence, primarily Instagram, through engaging content and community management. • MARKETPLACE: In addition, this person will expand our brand presence across marketplace platforms and collaborate with our design team to help shape and launch future Grayson product lines. Skills • Passionate about the apparel industry and growing consumer brands through digital innovation and execution • Entrepreneurial + creative spirit, who loves to learn new things. • Attention to detail, organized, hustler, efficient • Self-motivated with a collaborative attitude Experience: • Shopify Platform • Instagram + Facebook • PPC (Meta + Google Ads) • Photography and Editing • Drop ship DTC Website • Define and execute the digital strategy for Grayson Brands • Build and scale our DTC site by driving brand awareness to lead to sales conversion • Evaluate current strategy and explore new opportunities • Website/Shopify: maintain + upload newness + email promotions + mange communication • Improve page content • Collaborate with sales + design to launch a future Grayson assortments PPC • Manage and optimize advertising to drive DTC conversion (Meta, Google, Tiktok Shop, Pinterest) Instagram • Grow our social media presence (Instagram, Facebook, TikTok) by increasing followers and engagement • Develop monthly content calendar • Create Content • Manage posts/reels/DM communication • Influencer Partnerships Marketplace • Launch, grow and maintain marketplace platforms • Collaborate with internal cross functional partners • Manage artwork request, product uploads, romantic copy • Grow current Marketplace platforms and online assortment extensions • Partner with POD marketplace partners • Drop ship process and/or platform