Job description: Role Overview: We are seeking a highly motivated and experienced E-Commerce Manager to help drive our digital strategy, manage our e-commerce platform, and enhance our online customer experience. This role will involve overseeing the day-to-day management of our e-commerce site, executing digital marketing campaigns, and leveraging data-driven insights to boost online sales. The initial contract is for six months, with the potential to transition to a permanent position. Key Responsibilities: • Manage the day-to-day operations of our e-commerce platform, ensuring a seamless, user-friendly experience. • Develop and execute e-commerce strategies to drive revenue growth and enhance customer engagement. • Oversee the e-commerce element of the website using WordPress, WooCommerce and Zoho, ensuring accurate and up-to-date product information and optimisation for SEO. • Analyse website performance and implement improvements based on data insights, including conversion rate optimisation, user behaviour analysis, and A/B testing. • Collaborate with the marketing team to: • Execute targeted digital marketing campaigns, including email marketing, PPC, SEO, and social media • Optimise content and design • Maintain an in-depth understanding of backup power solutions and power management to represent our products and communicate value to customers effectively. • Monitor and report on e-commerce performance metrics, such as sales, conversion rates, customer acquisition costs, and return on investment. • Ensure compliance with industry standards and best practices in data privacy, online security, and accessibility. Candidate Profile: The ideal candidate will have: • Experience in Power Management: Demonstrable experience in backup power solutions, power management, or a related industry, with an understanding of the technical needs and challenges of our target customers. • E-Commerce Expertise: Proven track record in managing e-commerce platforms, preferably with experience in WordPress, WooCommerce and associated plugins. • Analytical Skills: Strong analytical skills with experience using analytics tools (e.g., Google Analytics) to optimise user journeys, track performance metrics, and inform strategy. • Digital Marketing Acumen: Familiarity with e-commerce marketing strategies, including SEO, SEM, PPC, social media marketing, and email marketing. • Project Management Skills: Strong organisational and project management skills with the ability to manage multiple projects and deadlines simultaneously. • Attention to Detail: High level of accuracy in data entry, content management, and reporting. • Customer-Centric Approach: A proactive attitude toward improving the customer experience and driving customer satisfaction. Preferred Qualifications/Skills • Bachelor’s degree in Business, Marketing, Information Technology, or a related field. • Experience in a technical field, particularly in energy or power solutions. • Certification in digital marketing or e-commerce (e.g., Google Analytics, SEO certifications). • Proven basic coding skills to customise the site and improve functionality. • Proven CRM experience eg HubSpot/Zoho. The skills and expertise being provided for the proposed work include: 1. Web Development and Optimization: • Frontend Optimization: • Expertise in CSS, JavaScript (JS), and image optimization to enhance page speed and overall performance. • Minimizing and restructuring frontend code for efficiency. • Plugin Management: • Updating and troubleshooting plugins to ensure compatibility and stability. • Replacing unnecessary plugins with custom code to reduce system complexity. • Development Environment Setup: • Establishing and managing a subdomain or separate environment for safe testing. 1. Backend Development: • PHP Expertise: • Backend PHP development to address server-side optimizations and resolve stability issues. • Database Management: • Reviewing SQL database processes and automating tasks where required. • Debugging and improving backend database integrations. 1. Zoho CRM Integration and Support (Optional): • API integration for Zoho CRM. • Workflow creation and process optimization within Zoho. • Consultancy and ongoing support for Zoho-related tools. 1. E-commerce and Product Management: • Managing WooCommerce-based systems. • Updating product catalogs, adding new items, and deprecating outdated products. 1. Testing and Troubleshooting: • Identifying and addressing performance bottlenecks. • Conducting error and warning reviews based on diagnostic tools. 1. Custom Development and Consultancy: • Custom code solutions tailored to replace redundant or inefficient plugins and extensions. • Strategy for ongoing maintenance and support to maintain a streamlined and stable system. This combination of frontend, backend, database, and CRM skills ensures comprehensive coverage of the required tasks. Let me know if you need further clarification! Benefits: • Company events • Company pension • Health & wellbeing programme • On-site parking • Work from home Schedule: • Monday to Friday - remote