Location: Georgetown, TX | Full-Time | Monday–Friday White Elm, a premium vegan leather handbag and accessories brand, is looking for a creative, data-driven, and highly organized Email Marketing & Web Design Manager to join our growing team. If you’re passionate about designing beautiful, on-brand experiences while driving measurable results through email, SMS, and website content, this role is for you. About Us At White Elm, we create elevated, functional, and stylish bags designed for working women, moms, and travelers who value organization and sophistication. We’re a fast-growing e-commerce brand based in Georgetown, TX, and we’re seeking someone who can bring our customer experience to life across email, SMS, and digital touchpoints. Role Overview In this role, you’ll take full ownership of our email and SMS marketing strategy while managing and optimizing our Shopify-based website content. You’ll design beautiful campaigns, build automated flows, create segmentation strategies, and leverage analytics to drive growth and customer retention. You’ll also work closely with our Marketing Manager to align strategies, ensure cohesive messaging, and create seamless customer experiences. This is a hands-on, collaborative role where you’ll merge design expertise with strategic marketing skills. Key Responsibilities Email & SMS Marketing (Klaviyo) • Plan, design, and execute high-performing email campaigns and automated flows. • Build and manage customer segmentation to improve engagement and conversion rates. • Develop and implement SMS marketing strategies to complement email efforts. • Use A/B testing to refine subject lines, CTAs, and layouts for better results. • Track and analyze campaign performance metrics (open rates, click-through rates, conversion rates, revenue, etc.). • Create regular reporting dashboards to evaluate success and identify opportunities. • Ensure all campaigns maintain brand consistency and align with White Elm’s voice and aesthetic. Website & Content Management • Manage and update the White Elm website using Shopify Theme Editor. • Create, edit, and optimize landing pages, collection pages, and product descriptions for SEO and conversion. • Coordinate promotional banners, hero images, and seasonal content. • Maintain a cohesive, visually appealing, and user-friendly shopping experience. Design & Creative • Design email templates, website graphics, and other digital assets using Canva (Adobe Suite a plus). • Collaborate closely with our Marketing Manager to ensure messaging and creative direction are aligned. • Use AI tools to enhance content creation, streamline workflows, and test creative assets. Qualifications • 3+ years of experience in email marketing and e-commerce. • Proficiency in Klaviyo (flows, campaigns, segmentation, SMS). • Experience with Shopify Theme Editor and basic HTML/CSS is a plus. • Strong graphic design skills and fluency in Canva (Adobe Creative Suite is a bonus). • Familiarity with AI tools for content creation and optimization. • Deep understanding of email marketing best practices and deliverability. • Strong analytical mindset with experience tracking KPIs and creating dashboards. • Excellent communication skills and the ability to collaborate effectively with a team. • Passion for cohesive, beautiful design and delivering exceptional digital experiences. Compensation & Benefits • Salary: $60,000 – $70,000 annually, based on experience. • Health, dental, and life insurance. • Retirement savings plan with company contributions. • Paid time off (PTO) and paid holidays. • Employee discounts on all White Elm products. • Creative ownership, small-team collaboration, and room to grow as we scale. How to Apply Please send your resume, portfolio, and a brief note about why you’d be a great fit to jobs@shopwhiteelm.com