Event Marketing Lead Location: Austin, Texas/ Some travel required Reports To: Director of Marketing Department: Marketing About Us Rhino USA is a rapidly growing e-commerce brand specializing in premium Powersports Accessories for towing, hauling, and outdoor adventure. As we expand nationwide, we’re looking for a passionate and experienced Event Marketing Lead to elevate our brand through unforgettable event experiences. This role will own the strategy and execution of trade shows, grassroots activations, and brand partnerships—bringing Rhino USA to life and creating lasting connections with our community. Position Overview Rhino USA is looking for a hands-on, strategic Event Marketing Manager to help us scale our in-person presence at consumer and commercial events, activate our brand sponsorships and special events, and drive engagement through unforgettable brand experiences. Key Responsibilities 1. Event Strategy & Execution: Develop and lead the national event marketing strategy to elevate brand awareness and customer engagement. • Build a scalable framework for event planning, execution, and measurement across all tiers of events. • Define event goals and KPIs aligned with broader marketing and sales objectives. • Establish an annual calendar of strategic consumer, commercial, and industry-specific events. • Ensure consistent brand messaging and experience across all activations. 1. Commercial & Channel Growth Support: Support sales and B2B efforts by expanding Rhino USA’s footprint across industry events. • Identify high-impact trade shows, expos, and commercial opportunities to increase brand visibility. • Partner with sales leadership to align event participation with target channel strategies. • Coordinate product display, booth design, and collateral development for commercial-facing events. • Track ROI and lead generation from all B2B events and iterate on performance. 1. Brand Activation & Sponsorship Execution: Translate sponsorships and partnerships into compelling real-world brand experiences. • Oversee planning and execution of brand activations, including Austin Gamblers events and other sponsorships. • Develop immersive, on-brand experiences that deepen customer loyalty and reinforce brand values. • Collaborate with creative and content teams to ensure activation materials reflect the latest branding and messaging. • Source and manage third-party vendors, talent, and experiential partners as needed. 1. Logistics, Budget, & Operations Management: Lead all logistical planning to ensure smooth execution and fiscal responsibility across all events. • Manage event budgets, timelines, contracts, and vendor agreements. • Coordinate all travel, lodging, shipping, and on-site logistics for event teams. • Ensure compliance with local event regulations, insurance requirements, and safety protocols. • Maintain a playbook of operational best practices to standardize event execution. 1. Innovation in Experiential Marketing: Drive creative thinking and innovation in how the Rhino USA brand shows up in the real world. • Explore mobile marketing opportunities, including vehicle-based activations and pop-up retail. • Identify emerging trends and technologies in experiential marketing to stay ahead of the curve. • Test new engagement formats (e.g., interactive demos, product trials, live social integrations). • Pilot at least two experimental concepts per year and measure impact. 1. Cross-Functional Collaboration: Ensure alignment across internal departments for seamless execution and measurable impact. • Partner with marketing, creative, and digital teams to amplify pre- and post-event efforts. • Coordinate with sales and product teams to highlight priority SKUs or campaigns at events. • Provide detailed event recaps, data, and learnings to cross-functional stakeholders. • Act as the primary internal point of contact for all event-related communications and approvals. 1. Travel & On-the-Ground Leadership: Represent the brand on-site and ensure a high standard of execution and professionalism. • Attend 1–2 key events per month, depending on seasonality and strategic priorities. • Lead setup, team coordination, and live execution for high-priority events. • Act as the face of the brand with consumers, partners, and stakeholders in the field. • Troubleshoot issues in real time and ensure positive brand experiences at every touchpoint. Qualifications • 5+ years of experience in event marketing, brand activations, or experiential campaigns. • Strong project management skills — you can juggle logistics, creative, and strategy all at once. • A strategic self-starter — you know how to spot opportunity, build a plan, and run with it. • A builder’s mindset — scrappy, resourceful, and not afraid to get your hands dirty to bring ideas to life. • Creative instincts with a knack for bringing brands to life in physical environments. • Familiarity with the outdoor, powersports, or automotive space is a plus — passion and a sense of urgency is a must. Key Performance Indicators (KPIs) • Execute 4–8 strategic events per quarter, aligned with seasonal priorities • Deliver 95%+ of events on time and within budget • Maintain 100% accuracy in event logistics (travel, lodging, setup) • Track and report customer engagements per event (e.g., demos, scans) • Score 85%+ on internal sponsorship activation quality evaluations • Achieve measurable lift in social engagement during/post event • Generate and track B2B leads from commercial events with conversion follow-up • Report retail/e-commerce sales impact for event-featured SKUs • Pilot at least 2 new experiential concepts annually (e.g., mobile retail, tech activations) • Maintain and update event playbooks and SOPs for repeatability • Deliver 100% of pre-event briefs and post-event recaps on time • Maintain 85%+ satisfaction in quarterly cross-functional event support surveys Why Join Rhino USA Joining Rhino USA means becoming part of a fast-paced, forward-thinking team that’s redefining excellence in the e-commerce and outdoor accessory space. We offer competitive compensation, a growth-oriented culture, and the opportunity to drive innovation in a high-impact role.