Location: New York Commitment: Part-time (20–25 hours/week) with opportunity to join full-time Start Date: Immediate About Us Timeless Patents is a fast-growing eCommerce brand offering beautiful framed and unframed patent artwork. We've scaled rapidly and are now seeking a fractional Head of Retention to own and elevate our lifecycle marketing program — from strategic planning to creative execution. The Role We’re looking for someone who can own retention marketing end-to-end — combining lifecycle strategy, email design, and performance monitoring. You'll be responsible for: Flows & Lifecycle Strategy: • Audit and fully rebuild all core Klaviyo flows (welcome, browse abandonment, cart abandonment, post-purchase, winback, etc). This will be a standalone onboarding project with additional pay • Create new and update existing behavior- or segment-based flows as needed • Continuously monitor and optimize flow performance, identifying opportunities to improve open rates, clicks, conversions, and unsubscribes Campaign Planning & Execution: • Design and send 4–5 segmented email campaigns per week, including ideation, copywriting support, layout, and scheduling • Build campaigns around seasonal trends, gifting opportunities, product launches, and customer behavior (e.g., first-time vs. repeat purchasers, gifting vs. personal use) • Maintain a proactive content calendar with testing opportunities Creative & Design: • Design all emails directly in Figma, using our branding and product photography • Make strategic decisions about layout, hierarchy, typography, and CTA placement • Work collaboratively with our team to evolve and elevate the visual identity across retention touchpoints Performance & Optimization: • Own weekly reporting on key email metrics • Develop insights and test hypotheses based on data • Work with the founder and creative team to prioritize high-leverage improvements You're A Fit If You • Have 3–5+ years of experience in retention or lifecycle marketing for a DTC brand (ideally in home decor, gifting, or consumer goods) • Are fluent in Klaviyo — including flow logic, dynamic content blocks, advanced segmentation, and analytics • Have scaled email to 30–40% of total revenue • Have strong design skills and experience building branded emails — you don’t need a separate designer to execute • Think like a strategist but work like a builder — this is a hands-on role • Are comfortable juggling both recurring campaigns and long-term lifecycle work • Care about clear communication and the small details that make retention feel brand-building, not just revenue-driven