Location: Charlotte, NC (Hybrid flexibility available) Start Date: Immediate or based on candidate availability Compensation Range: $105,000 – $135,000 annual base salary Employment Type: Full-time Experience Level: Mid to Senior (3–7 years) About the Firm This Charlotte-based financial services firm is redefining how modern capital advisory is delivered. With a reputation for excellence, agility, and innovation, the firm operates at the intersection of strategic finance and digital transformation. Its team is composed of seasoned professionals who bring deep industry expertise and a collaborative spirit to every engagement. The firm is growing rapidly and investing in its digital capabilities to better connect with clients, amplify its brand, and drive measurable business outcomes. This is a rare opportunity to join a high-performing team that values creativity, precision, and strategic thinking. Role Overview We’re seeking a data-driven and creative marketing leader to spearhead digital growth initiatives. This role is ideal for someone who thrives in fast-paced environments, enjoys building from the ground up, and is passionate about using digital tools to drive engagement and business development. You’ll be responsible for designing and executing multi-channel campaigns, optimizing marketing automation, and elevating the firm’s digital presence across platforms. You’ll collaborate closely with senior stakeholders and external partners to ensure marketing efforts are aligned with strategic goals. Key Responsibilities Campaign Strategy & Execution • Develop and manage integrated marketing campaigns across paid media, email, social, and web. • Optimize campaigns for conversion and ROI using A/B testing and performance analytics. • Own the full campaign lifecycle—from ideation to execution and reporting. Marketing Automation & CRM Management • Build and manage segmented email workflows to nurture leads and drive engagement. • Maintain CRM integrity and align marketing efforts with the sales funnel. • Leverage automation tools to deliver personalized touchpoints at scale. Content & Social Media • Manage the firm’s content calendar and oversee weekly LinkedIn and social campaigns. • Collaborate with internal experts to position thought leadership and drive brand authority. • Monitor engagement metrics and refine content strategy for reach and resonance. Website & Digital Presence • Oversee updates to the firm’s website to reflect brand, services, and value proposition. • Coordinate with design and development teams to ensure optimal UX, SEO, and performance. • Support landing page creation and tracking for campaigns and gated content. Cross-Functional Collaboration • Partner with business development and senior leadership to align marketing with firm-wide priorities. • Manage external vendors and freelancers to support execution. Requirements • 3–7 years of experience in digital or growth marketing, ideally within financial services, fintech, or professional services (e.g., consulting, legal, accounting). • Proven success running paid campaigns (LinkedIn, Google Ads, etc.) and analyzing performance data. • Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Apollo). • Strong understanding of SEO/SEM, web analytics, and conversion optimization. • Excellent project management and communication skills. • Comfortable working cross-functionally and presenting to leadership. Ideal Candidate Profile • You’re equal parts strategist and executor - able to think big and roll up your sleeves. • You have a strong grasp of digital channels and how they drive business outcomes. • You’re comfortable navigating ambiguity and thrive in environments where innovation is encouraged. • You’re a natural collaborator who can work across teams and with external partners. • You’re passionate about financial services and excited to help shape the digital future of a growing firm.