Job Description About the Role A growing consumer brand is looking for a highly motivated, creative, and hard-working superstar to drive performance marketing growth efforts — aka, make a billion high-converting video ads for social media. You'll own the process from end to end: brainstorming creative ways to sell products via video, sourcing content creators, building briefs, executing in-house productions, storyboarding ads, and analyzing performance. This role is highly collaborative, fast-paced, and perfect for someone who loves creating video content that sells. You'll gain significant leadership exposure and play a critical role in growing the business. For the right person, this is a dream opportunity. Responsibilities • Brainstorm creative ways to sell products in social media video ads • Research consumer behavior, competitor strategies, and social trends to inform creative direction • Source content creators and/or execute internal video productions to develop new visual assets • Create clear, strategic briefs for content creators to bring your vision to life • Storyboard specific video ads — from writing scripts to selecting visuals (you'll do a LOT of this!) • Partner closely with video editors and designers to bring storyboards to life • Analyze ad performance and apply insights to future video ad testing Who You Are • A creative salesperson who can dream up 1,000+ ways to sell the same product • Fast, no-ego, and team-first — you get things done with excellence and attention to detail • A strong communicator, both written and verbal — you're a pro with words • Obsessed with social media — you live, breathe, and think in content • Highly organized project manager who lives for checklists • Comfortable diving into data and translating insights into action • Passionate about health, wellness, and beauty • Based in NYC — this is an in-person role (4 days/week)