About the Role: As Growth Marketing Manager for Paid Social and SEM, you’ll be responsible end-to-end for Birches Health’s rapidly scaling paid campaigns on Meta and Adwords. From high level strategy to day-to-day, hands-on-keyboard execution and optimization, you will fully own both these key channels yourself. The role is full-time and based in our office in the heart of Flatiron, NYC and reports directly to the CMO. Who you are: • You’ve spent the last 3+ years running Meta and Adwords campaigns for a consumer focused company (you’ve actually done the work yourself, not managed an agency doing the job!) • You have experience of working with 6-7 figure budgets annually • You’re highly analytical with careful attention to detail and a genuine hunger to get results through both methodical testing and taking calculated risks • You have a strong sense of what creatives will convert well and extensive experience of producing high-performing creatives for these channels (either yourself or with the help of a designer) • You have fully owned analytics and reporting for Meta and Adwords • You’re passionate about the opportunity to work in a fast growing Series A startup and genuinely care about our mission • If you also have experience of running paid advertising on Tiktok, that would be a bonus! About Birches Health: Online gambling has taken over the US. More than 175m Americans now regularly bet on sports and the rates of gambling addiction have skyrocketed since online gambling’s legalization. As widespread gambling creates record levels of addiction, debt, and bankruptcy, millions of problem gamblers still cannot access specialized, comprehensive care that they desperately need. At Birches Health, we’re beating the online gambling epidemic with virtual therapy for gambling addiction from specialized clinicians. Our care is covered by insurance and state funding to ensure access to treatment for problem gamblers. We work with patients throughout their gambling addiction journey to improve clinical outcomes and reduce healthcare costs. Our mission is to build the medical and technological infrastructure for behavioral addiction in the US to make sure millions of patients receive the highest quality clinical outcomes and path to recovery they deserve. We’re backed by leading healthcare and gaming investors including General Catalyst, AlleyCorp, Will Ventures, Defy, and C-suite angels at private and public companies. Join us to bring addiction care into the present day.