About North Spore North Spore is on a mission to make mushroom cultivation and education accessible to all—indoors and out. From mushroom grow kits and cultivation tools to educational content and scientific expertise, we’re empowering a new generation of growers. Now we’re looking for a Growth PM to lead the next wave of e-commerce expansion. Role Overview We're seeking a data- and hypothesis-driven Growth Product Manager to lead North Spore’s e-commerce growth strategy. You will own conversion rate optimization (CRO), site testing, merchandising strategy, and pricing initiatives across our DTC website—and manage a small team executing against those initiatives. This is a cross-functional role that blends product thinking, analytics, and marketing execution to drive measurable growth. You’ll manage and mentor an E-commerce Manager (focused on site execution, merchandising, and product set-up). Key Responsibilities Growth Strategy & Roadmapping • Develop and own the e-commerce growth roadmap—aligned to North Spore’s goals across AOV, conversion rate, and LTV. • Build and lead execution of a growth roadmap including all testing and implementation of performant tests • Identify bottlenecks in the purchase journey and propose experiments to remove friction. Team Leadership • Manage, coach, and support an E-commerce Manager. • Set clear goals and KPIs for the team and ensure alignment with broader growth objectives. • Foster a culture of ownership, testing, and continuous improvement. Product Optimization & CRO • Own website optimization strategy: page layouts, PDP enhancements, bundle logic, variant structures, and upsell paths. • Partner with design/dev to launch A/B tests and UX updates that improve funnel performance. • Develop hypotheses based on behavioral data and execute test-and-learn cycles to validate. • Leverage segmentation and cohort analysis to improve retention and cross-sell effectiveness. Merchandising & Pricing Strategy • Analyze product performance to inform pricing changes, kit configurations, and promotions. • Partner with Product and Inventory teams to identify growth opportunities in the catalog. Cross-Functional Execution • Collaborate with marketing, design/dev, customer service, and ops to execute growth experiments. • Work closely with the Lifecycle manager to integrate lifecycle programs (email/SMS flows, replenishment nudges, loyalty) into the overall growth strategy You’ll Be Successful If You: • Think like a product owner—balancing customer experience with business outcomes. • Are comfortable in spreadsheets and dashboards—and know how to turn data into next steps. • Spend your free time creating teams of specialized AI agents to execute your vision • Thrive in test-and-learn environments and know how to run lean experiments quickly. • Enjoy mentoring and managing others to execute with excellence. • Are obsessed with optimizing the little details that add up to big growth. Qualifications: • 5–8 years of experience in e-commerce growth, product, or performance marketing roles • At least 1–2 years of experience managing direct reports or leading cross-functional pods • Proven experience driving DTC growth through experimentation, site optimization, and merchandising • Strong analytical toolkit: Excel/Sheets, GA4, Looker or similar BI tools • Familiarity with Shopify (or similar CMS), Klaviyo, and modern marketing stacks • Bonus: Experience with fungi, food/agriculture, or enthusiast/hobbyist brands Why Join North Spore? Be at the forefront of the mycology movement and help shape an emerging category Join a tight-knit, values-driven team with a passion for science, sustainability, and curiosity Work in a fast-growing, omnichannel environment with the opportunity to shape strategy from the ground up