Who we are Casinetto is one of the leading HORECA foodservice distributors in the UAE since 2010 offering a carefully curated selection of the finest quality and handpicked authentic food products, from mid-range to gourmet. In 2019 we launched our B2C e-grocery with the mission to transform UAE's culinary scene. Because everyone should be able to enjoy the rich, fresh flavours of European produce. Sourced direct from farmers and artisans and delivered to your door. We are a local business that works and supports 300+ Italian and European farmers, bakers, and manufacturers to grow together while providing more than 2,000 products to our customers as we know the importance of sustainable agriculture and fresh local produce. We work with master craftsmen and women to bring to you only the best. It is an honest philosophy, "Buy the Best, from the Best, to serve the Best". Remember, what you eat matters, and where it comes from matters more. Since the beginning Casinetto has grown very quickly, year on year, and now extends to employing more than 130 loyal employees. By introducing only the best people with a passion for excellence our gradual but consistent growth has enabled Casinetto to take great care in looking after every customer's needs and requirements - no matter how extreme! About your role The Head of E-commerce will lead the digital transformation of our online sales channels, focusing on building and scaling B2C eCommerce while integrating B2B functions for HORECA, retail, wholesale, and catering clients. Managing a portfolio of over 4,000 Italian food SKUs, you'll drive the end-to-end digital commerce journey—platform, marketing, operations, and customer experience—while working cross-functionally to ensure a high-performing, tech-enabled eCommerce ecosystem. Your primary responsibilities Strategy & Leadership • Develop and implement comprehensive eCommerce growth strategy with primary focus on scaling B2C revenues • Drive innovation across digital touchpoints to enhance customer acquisition, retention, and lifetime value • Work with Procurement on sourcing innovative and unique products for B2C channel growth Platform & Technology • Lead selection, customization, and management of eCommerce platform (Shopify, Magento, WooCommerce) • Integrate ERP, WMS, CRM, and POS systems for seamless data flow and inventory management • Implement product information management (PIM) tools across 4,000+ SKUs • Leverage analytics and dashboarding tools to support decision-making Digital Marketing & Growth • Execute customer acquisition strategies through SEO, PPC, paid social, email marketing, and influencer campaigns • Lead performance marketing and drive ROI across channels (Google, Meta, TikTok) • Optimize UX/UI to improve conversion rates and enhance user experience Commercial & Operations • Align online pricing, promotions, assortment, and margin targets with Commercial team • Partner with Operations and Supply Chain for inventory sync, logistics coordination, and SLA adherence • Develop partnerships with marketplaces (Amazon, Noon, Deliveroo) • Build and lead multidisciplinary eCommerce team and own P&L performance What you need to excel • Strategic and data-driven decision maker • Digitally fluent with a customer-centric mindset • Strong collaborator and influencer across functions • Entrepreneurial and commercially sharp • Excellent leadership, project management, and execution skills • Fluent in English; knowledge of Italian or Arabic is an advantage. Required Qualifications • 8+ years’ experience in E-commerce leadership, ideally in food distribution, FMCG, or high-SKU environments. • Experience scaling B2C and B2B eCommerce platforms across the UAE/GCC  must have Middle East experience and FMCG/ Food Service industry experience in a leadership role in eCommerce for 7-10 years at least. • Strong technical understanding of eCommerce platforms and supporting tech stack (ERP, PIM, CRM, WMS) • Proven ability to work cross-functionally with Commercial, Marketing, IT, and Supply Chain teams. • Experience working with 3PL logistics, warehousing platforms, and last-mile delivery systems. • Bachelor’s degree in Business, Digital Commerce, Marketing, or related field (MBA preferred). • Diploma/Certification in eCommerce highly advantageous