Location: 100% Remote (U.S.-based) About Rex K–12 Rex K–12 is redefining how Computer Science, Artificial Intelligence, and Cybersecurity education is delivered to the next generation. Beyond working with schools, Rex is building direct-to-parent (B2C) offerings that empower families to give their children a head start in AI, coding, and digital literacy — outside the classroom. We’re seeking a Founder-Track Head of Growth - B2C who can own and scale Rex’s B2C growth engine. This leader must combine strategic growth expertise with hands-on marketing execution — from building funnels to creating engaging social content that parents and students love. What You’ll Do • Build Direct-to-Consumer Growth Engine: Design and lead Rex’s B2C go-to-market strategy focused on parents, families, and students. • • Create Engaging Marketing Content: Develop reels, short-form videos, and marketing creatives to drive engagement across TikTok, Instagram, YouTube, and Facebook. • • Drive Social Media Presence: Build Rex’s parent-facing brand through consistent content, social media posts, and viral campaigns. • • Paid & Performance Marketing: Launch and optimize paid ad campaigns (Google, Meta, TikTok, YouTube) with strong CAC/LTV metrics. • • Influencer & Community Growth: Partner with mom bloggers, parent influencers, and online learning communities to scale reach. • • Retention & Upsell: Optimize funnels, subscription retention, and upsell opportunities. • • Build Growth Team: Recruit and mentor marketers, content creators, and community managers. • • Analyze & Scale: Use AI-powered analytics, A/B testing, and conversion optimization to increase ROI. Who You Are • Consumer Growth Expert: 7+ years in B2C growth/marketing leadership, ideally in EdTech, tutoring, or consumer subscriptions. • • Marketing Skills: Ability to create content personally (reels, video marketing, graphics, copywriting) while building a team to scale execution. • • Paid & Organic Growth: Proven success in paid social, performance marketing, SEO/SEM, and organic social growth. • • Storyteller: Skilled at creating compelling social media campaigns, video content, and marketing hooks that resonate with parents. • • Conversion-Oriented: Obsessed with CAC/LTV, funnel optimization, and viral loop mechanics. • • Entrepreneurial: Comfortable with an equity-first, performance-driven compensation model. Why This Role Is Different • Founder-Style Upside: equity + revenue share. • • Hands-On & Strategic: Rare chance to both create content yourself and own the growth strategy. • • Massive Market: Millions of parents are actively seeking supplemental AI & STEM education for their kids. • • Impact: Bring future-ready AI learning into homes across the U.S. and globally. Upside Summary • Ownership: equity stake • Earnings: 20% of every dollar of B2C revenue, no cap. • Marketing Edge: Build Rex’s social-first growth engine through reels, video content, and paid + organic campaigns. Founder-Track: Entrepreneurial role with ownership, wealth creation, and mission-driven impact.