Job Description Position Title: Head of Marketing Department: Marketing Reports To: Chief Revenue Officer (CRO) FLSA Status: Exempt Location: Albuquerque, NM (HQ) Salary Range: $75,000 to $85,000 DOE Position Summary Our growth strategy is set by the executive team—your mandate is flawless execution. You will lead data analysis to guide every decision—from customer acquisition cost and lifetime value to promotional effectiveness and attribution models. You will own all SEO, including technical, on page, off page and local, and oversee our web property, including CMS management, hosting performance and site updates. You will keep our retail and wholesale promotional, product launch and event calendars on track to hit revenue targets, steer packaging selection, label and brand identity, and manage all digital and print asset production. You will also support innovation initiatives through disciplined roadmap management. Essential Duties And Responsibilities Data Analysis and Reporting Build and maintain Power BI dashboards tracking sales, promotions, lifetime value, customer acquisition cost and web traffic performance Develop and refine attribution models to pinpoint the highest-ROI channels and campaigns as spend scales Benchmark channel productivity and measure campaign effectiveness against revenue targets Translate complex datasets into clear insights and actionable recommendations for leadership Promotions, Launch and Event Calendars Maintain unified calendars that align retail and wholesale promotions, product launches and events to quarterly and annual revenue targets Coordinate cross functional teams to secure approvals, develop asset requirements and ensure on-time execution Track budgets, surface risks and report on outcomes SEO and Web Property Management Execute comprehensive SEO programs across technical, on page, off page and local to drive high intent traffic and conversions Oversee CMS updates, hosting performance and site reliability to deliver a seamless user experience Power-user of Google Analytics, SEMrush, Moz and Ahrefs to monitor keyword rankings, organic traffic and conversion metrics Implement continuous improvements based on performance data Brand Identity, Packaging and Asset Production Specify packaging formats, materials and suppliers and ensure compliance requirements are met Oversee label design and brand identity updates in collaboration with our in-house designer Manage creation, proofing, scheduling and quality control for all printed collateral such as point of purchase signage and brochures Guide digital asset production for email, social, web and other channels to ensure brand consistency Innovation Roadmap Management Lead project management for innovation initiatives using a structured framework to define milestones, assign responsibilities and track progress Facilitate regular status meetings, document decisions and escalate issues before they impact timelines or budgets Performance Optimization Design and run experiments such as A B tests on landing pages and promotional funnels Analyze test results and performance data to recommend optimizations that improve return on investment Cross Functional Collaboration Act as the central coordinator for marketing deliverables across retail, wholesale, product, creative and technical teams Translate requirements into clear, actionable briefs for developers, designers and external partners Education And Experience Bachelor’s degree in Marketing, Business or a related field Five years or more delivering full-spectrum SEO programs with measurable gains in traffic, conversions or foot traffic Proven track record managing complex marketing calendars and product or event rollouts with exceptional project management discipline Demonstrated expertise in data analytics, reporting and attribution modeling Knowledge, Skills And Abilities Expert in Power BI, Google Analytics, SEMrush, Moz and Ahrefs Hands-on experience specifying packaging, overseeing label design and managing print and production vendors Exceptional analytical mindset with a focus on using performance data to drive decisions Outstanding written and verbal communication skills with the ability to bridge technical and non-technical teams Preferred Qualifications Experience in regulated industries such as cannabis, CPG or wellness Familiarity with HubSpot, Dutchie or other marketing automation and CRM platforms Spanish language proficiency Why Verdes Join a mission driven team where your analytical rigor, technical expertise and project management mastery directly fuel our growth across retail and wholesale channels and shape how our brand connects with customers in New Mexico and beyond. Physical and Emotional Requirements: • Emotional Intelligence: self-management, self-awareness, social awareness, relationship management • Must be able to stand or sit for long periods of time, 8 – 10 hours multiple days in a row • Must be able to lift at least 20 lbs. • Must be able to be physically present in the dispensary locations and administrative office • Ability to handle high stress situations, ambiguity, and changing priorities • Must be able to tolerate a reasonable amount of work stress Compensation/Hours: Compensation - $75k-85k, DOE; 40 hours/wk., Required Mon – Fri, some weekends and holidays, ~8:00am to 5:00pm. Benefits • PTO • Health Insurance with employer contribution • Vision Insurance with employer contribution • Dental Insurance with employer contribution • Employee Assistance Program: 100% employer paid premium • Employer paid Basic Life Insurance ($10k coverage) plus Voluntary Life Insurance (100% employee paid) • 401K (automatic enrollment at 3%) • 25% Employee Discount • Loyalty Program - 3% cash back to be used towards any Verdes purchase. It is the policy of The Verdes Foundation to provide equal employment (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity, and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, The Verdes Foundation, will provide reasonable accommodations for qualified individuals with disabilities.