Job Description: Head of Sales – GBI (Liquor Division) Position Overview The Head of Sales – Liquor Division will lead the overall sales strategy and execution for GBI’s liquor portfolio. The role will manage teams across On-Trade, Home Shopping, and E-commerce, ensuring revenue growth, market share expansion, and profitability. Key Responsibilities • Lead, develop, and manage sales teams across On-Trade, Home Shopping, and E-commerce channels. • Design and execute sales strategies to meet short-term and long-term business goals. • Drive revenue growth while maintaining compliance with regulatory frameworks. • Establish and nurture relationships with key accounts, distribution partners, and hospitality groups. • Oversee pricing strategies, promotional campaigns, and product launches. • Collaborate closely with marketing, supply chain, and finance for smooth execution of business plans. • Monitor KPIs and prepare regular reports for the CEO and senior leadership. • Mentor, motivate, and retain top-performing sales talent. Requirements • Minimum 10–12 years’ experience in liquor sales, with at least 5 years in a senior management role. • Strong background in liquor distribution with UAE experience highly desirable. • In-depth knowledge of on-trade channels, e-commerce, and consumer buying behavior. • Proven ability to lead diverse teams and manage multi-channel operations. • Exceptional leadership, analytical, and communication skills. • Ability to relocate and adapt quickly to Bahrain’s market landscape.