This position is based On-Site at our headquarters in Bedford, Texas. Role Summary Unleashed Brands is looking for a seasoned Lead Developer to oversee the maintenance, improvement, and innovation across all web properties. This role sits at the intersection of hands-on technical leadership and strategic thinking. You’ll drive the vision for our e-commerce platforms, guide a team of developers, and ensure our websites deliver high-quality experiences that are fast, secure, and conversion-focused. You will be key to shaping our digital infrastructure while maintaining alignment with UX best practices and long-term business goals. Key Responsibilities • Own the technical oversight of all brand consumer websites, ensuring they’re optimized, secure, and scalable. • Lead the strategy, prioritization, and execution of web updates, enhancements, and major rebuilds. • Manage a team of developers, providing clear direction, timely feedback, and ongoing support. • Contribute to the overall technical roadmap, including decisions on hosting, CMS architecture, third-party integrations, and emerging technologies. • Support the UI/UX strategy in collaboration with design and marketing teams, focusing on seamless, user-friendly digital journeys. • Assist in the construction and integration of a new mobile app experience, ensuring consistent cross-platform performance. • Serve as the point person for code quality, deployment processes, and system documentation. • Troubleshoot performance issues, security vulnerabilities, and other critical bugs proactively. • Champion clean, maintainable code and strong development practices across the team. Required Qualifications • 5+ years of experience in web development, including 2+ years in a leadership or team management role. • Proven experience developing and maintaining e-commerce websites, preferably with high-traffic or high-transaction environments. • Deep expertise in WordPress, including custom theme/plugin development, performance optimization, and security best practices. • Proficient in HTML, CSS, JavaScript, and PHP, with a solid understanding of responsive design and cross-browser compatibility. • Experience with version control systems, CI/CD workflows, and staging/deployment pipelines. • Familiarity with modern UX/UI principles and user-centered design. • Experience collaborating with cross-functional teams, such as design, marketing, analytics, and product. Preferred Qualifications • Understanding of server environments, DNS, CDN configuration, and hosting platforms (e.g., AWS, WP Engine, or similar). • Working knowledge of JavaScript frameworks (Angular) is a plus. • Familiarity with headless CMS architecture and RESTful or GraphQL APIs. • Background in mobile app integration or PWA strategy is a strong advantage. • SEO best practices and performance testing (e.g., Lighthouse, Core Web Vitals). Skills & Attributes • Strategic thinker with the ability to zoom out for the big picture and zoom in for the smallest bug. • Excellent communication and collaboration skills, especially with non-technical stakeholders. • Strong project management mindset; can juggle deadlines, resources, and priorities with ease. • Curious, adaptable, and motivated by solving real-world problems with elegant solutions. Education • Bachelor's degree in Computer Science, Web Development, or a related field preferred. • Equivalent professional experience and demonstrable results are equally valued. Perks • Paid bi-weekly • Company Paid Holidays • Flexible Paid Time Off • Paid Parental Leave • Multiple health care insurance plans that cover medical, dental, prescription, vision, and employer HSA contributions • Competitive 401(k) Program with employer matching contributions • Daily dress code of “business casual” • A positive work environment • And much, much more Company Description Unleashed Brands was founded to curate and grow a portfolio of the most innovative and profitable brands that help kids learn, play and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform and know-how for scaling businesses focused on serving families. Its mission is to impact the lives of every kid by providing fun, engaging and inspiring experiences that help them become who they are destined to be. Unleashed Brands has more than 1,300 locations open and in development with plans to open more than 100+ new units annually over the next 5 years. For more information, please visit www.unleashedbrands.com . Unleashed Brands is headquartered in the Dallas/Fort Worth Metroplex. Commitment to Equal Opportunity Unleashed Brands is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. ADA Consistent with the Americans with Disabilities Act (ADA), Unleashed Brands will provide reasonable accommodation to participate in the job application or interview process when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. Unleashed Brands is proud to be an equal-opportunity employer.