Company Overview: Redwood Outdoors is a fast-growing ecommerce company specializing in luxury Sauna and Cold Plunge products designed to bring the wellness benefits of heat and cold therapy to homes in the USA. About the Role: We’re seeking a Lifecycle Marketing Manager to lead customer retention and engagement strategies. This role is responsible for creating data-informed, personalized customer journeys that resonate with where they are in their purchasing journey. Key Responsibilities: • Own and optimize all lifecycle flows, including welcome, post-purchase, cross-sell and loyalty sequences • Build customer segments and deploy multi-channel campaigns across paid search, direct mail email and SMS • Manage CRM and automation platforms and apps such as Klaviyo, ZenDesk, etc. • Develop test-and-learn strategies to improve key KPIs • Work cross-functionally with the brand, paid media, digital content and customer support teams to ensure a cohesive customer experience • Analyze audience behavior and retention data to uncover insights and improvement opportunities Qualifications: • Minimum of 5+ years of experience in lifecycle, retention, CRM, or customer engagement marketing and 8+ in Marketing • Expertise in customer segmentation and trigger-based campaign design • Proficiency with lifecycle marketing platforms and A/B testing tools • Strong analytical skills and experience reporting on retention and lifecycle metrics • Experience in e-commerce or consumer product industries preferred • Minimum of 3 years of management experience Hard Skills: 1. Lifecycle Campaign Management – Designing and optimizing customer journeys including welcome, post-purchase, cross-sell, and loyalty campaigns. 1. Customer Segmentation – Developing and applying dynamic segments based on behavioral, transactional, and demographic data. 1. Data Analysis & Reporting – Analyzing retention metrics (e.g., churn, LTV, repeat rate) using tools like Google Analytics, Excel, or BI platforms. 1. Email & SMS Marketing – Hands-on experience building and deploying personalized campaigns and flows across email and SMS channels. 1. Direct Mail Campaign Execution – Knowledge of integrating and managing print-based outreach within a digital-first strategy. 1. A/B & Multivariate Testing – Setting up experiments to test messaging, offers, or design to optimize campaign performance. 1. Paid Media Integration – Coordinating lifecycle touchpoints with paid search and retargeting campaigns to create a seamless customer journey. 1. Ecommerce Industry Knowledge – Understanding DTC funnel dynamics, online consumer behavior, and ecommerce KPIs. Soft Skills: 1. Project Management – Leading complex initiatives with multiple stakeholders, deadlines, and moving parts. 1. Cross-functional Collaboration – Effectively working with teams like brand, paid media, and customer support to align lifecycle efforts. 1. Strategic Thinking and Curiosity – Balancing short-term tactical wins with long-term retention strategies and continuously questioning what’s working and digging into data for insights. 1. Customer-Oriented Mindset – Designing campaigns from the perspective of customer needs and emotional drivers. 1. Communication Skills – Writing clear, persuasive messages and communicating strategies to both technical and non-technical stakeholders. 1. Adaptability – Staying flexible in a fast-paced, test-and-learn marketing environment. 1. Results Orientation – Demonstrating a strong focus on achieving measurable business outcomes. Work Schedule: Full time, Monday - Friday Work Location: On-site at 20730 72nd Ave S, Kent, WA 98032 Compensation: As required by various pay transparency laws, we share a competitive range of compensation for candidates hired into this position. However, pay is influenced by factors specific to applicants, including but not limited to skill set, level of experience, and education/certification(s). • Base Salary Range: $95,000-$123,000 Benefits: • Comprehensive health benefits package including Regence medical, Delta Dental, VSP vision, life insurance coverage, and long-term disability - multiple plan options including fully paid plans by Redwood Outdoors • 401k with Company Match after 6 months of employment • Free Sauna program after 12 months of employment • Catered lunch twice per week • Paid time off, including vacation days, sick days, and all federal holidays • A dynamic and supportive work culture focused on teamwork and success Industry: Retail Health and Personal Care Products Employment Type: Full-time, Salaried, Exempt Redwood Outdoors is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination based on age, disability, sex, race, religion or belief, gender reassignment, marriage/civil partnership, pregnancy/maternity, or sexual orientation. We actively promote equality of opportunity for all with the right mix of talent, skills, and potential. We welcome applications from a wide range of candidates, and selection will be based on individual merit alone.