Location: In-Office | Old Town Scottsdale, AZ Salary: $65,000-$70,000 About Sleepyhead Sleepyhead is redefining college comfort with premium mattress toppers designed for dorm life and beyond. Founded by a student, for students, we’re on a mission to make better sleep accessible, affordable, and long-lasting. Our toppers are CertiPUR-US® certified, made in the USA, and engineered to transform any bed into the best bed. With thousands of five-star reviews and partnerships across campuses nationwide, Sleepyhead is more than a brand—it’s a movement for better rest, better focus, and better futures. The Role We’re looking for a Lifecycle Marketing Specialist with deep expertise in Klaviyo to own our email and SMS strategy from end to end. You’ll be the architect behind our most important retention and conversion touchpoints, driving customer engagement, loyalty, and revenue through powerful lifecycle communications. This is a full-time, in-office position at our HQ in Old Town Scottsdale. What You’ll Do Klaviyo Email & SMS Management • Strategize, build, and manage automated email flows (welcome series, cart abandonment, post-purchase, win-back, etc.) and campaign sends within Klaviyo. • Create and manage SMS campaigns via Klaviyo and Attentive, optimizing cadence, compliance, and ROI. • Design segmentation strategies that personalize communication and improve engagement across the customer journey. • Maintain and optimize email deliverability, sender reputation, and compliance with CAN-SPAM, GDPR, and TCPA regulations. Creative + Strategic Execution • Write and edit email/SMS copy in line with Sleepyhead’s voice: clear, cheeky, smart, and student-friendly. • Collaborate with our design team on visuals, templates, and layouts that drive clicks and conversions. • A/B test subject lines, layouts, CTAs, send times, and messaging for continuous improvement. Performance Tracking & Optimization • Report on key metrics: open rates, click rates, conversions, unsubscribe rates, and revenue attribution; provide weekly and monthly reports with insights and recommendations. • Make data-driven decisions to iterate and improve lifecycle performance. • Build testing roadmaps and implement experiments to drive incremental growth. You’re a Fit If You Have… • 2–4 years of hands-on experience with Klaviyo in a DTC e-commerce setting. • Strong understanding of email and SMS strategy, customer journeys, and segmentation. • Copywriting and editing skills with a sharp, conversion-minded tone. • Experience with Shopify and Google Analytics preferred. • A proactive mindset and collaborative spirit—we’re a small but mighty team that moves fast, and this role may involve training team members with your knowledge. • Desire to work in person with our growing team in Old Town Scottsdale. Bonus Points For • Experience with Attentive, Postscript, or similar SMS platforms. • Design skills (Canva, Figma, or Adobe Creative Suite). • Knowledge of flows for seasonal promotions, back-to-school campaigns, and lead nurturing. What We Offer • Competitive salary based on experience • Opportunities for growth with a company that has seen positive year over year growth since its conception • A fun, passionate team dedicated to making a difference • Comfortable, laid-back office culture and dress code • PTO, 401K match, Health & dental insurance, etc.